Senior Specialist Art Direction; E-Commerce

Position: Senior Specialist Art Direction (E-Commerce)
Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions.

Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here!

(You Tube, Instagram, Tik Tok)

ABOUT

THE ROLE
You’ll be creating commercial imagery for Tommy Hilfiger. Working together with in-house creative and production teams, freelancers and external vendors, to efficiently deliver thousands of still-life and on-model product photographs every season – all photographed in studios. [no location photography].

Tommy Studios produces over 175,000 image assets each year for both Tommy Hilfiger, primarily for the brands’ global e-commerce websites. From its new state-of-the-art 23,500 sq. ft. facility in Amsterdam, Tommy Studios strives to blend operational excellence with creative elevation to ensure best-in-class digital fashion consumer experiences, every day. With 9 fully-equipped e-commerce bays running on the latest tech, 2 editorial bays with drive-in capacity, a still-life studio, equipment room, sample management area, cafe with full menu, kitchen, offices, meeting rooms and chill-out spaces.

The Senior Specialist Art Direction is responsible for the day to day output of the product detail page e-commerce shoots and lookbook shoots for Tommy Hilfiger, still-life, on-model photography, on-model videography and artificial intelligence. Reporting into the Senior Creative Manager, the role balances commercial, strategic, and creative considerations for content creation. The role is end-to-end, starting with concepting photography and lighting directions, selecting brand appropriate models, styling looks, art directing shoots to overseeing image selection, ensuring quality of final output and motivating the Studio teams to deliver great results.

[Services may expand in future to include video production].

Building strong relationships within the team, stakeholders across the business, external vendors and production partners. You’ll enjoy the challenge of coming up with solutions – regardless of restrictions and limitations. Managing the right balance between creative and operational imperatives to meet our business needs.

You’re adept at creating contingency plans and reacting quickly to changing priorities. The role is all about figuring out how to make the impossible, possible.

SUMMARY
Core Responsibility: to own ALL aspects of the aesthetic output and execution of PVHS, focusing on guidelines, photography, videography, still-life, artificial intelligence, shot mapping, angles, body language and expressions.

Responsible for output of all ‘On-Model’ and ‘Still-Life’ E-Commerce imagery against agreed brand standards for Standard PDP.

Responsible for concept, delivery of concept, and/or output for assigned Special Projects and Capsules.

Lead and Manage Freelance Creative Teams on set to hit image quality bar. Includes, but not limited to Art Directors (ADs), Photographers, Digi Technicians, Stylists, and Hair & Make Up, to hit image quality bar.

Collaborate with Production to train new freelance teams.

Partner and deep dive with peers to find root cause issues of broken processes.

Work with the Operations & Production team to ensure the creative process is productive and efficient to meet timelines.

Ensure imagery is consistent with shoot and brand guidelines.

Continuously balance commercial,…