Art Director Manager E-Commerce

The Studio
Tommy Studios produces and delivers over 225,000 image assets each year for both Tommy Hilfiger and the brand’s global e-commerce websites across EMEA, APAC and North America. The studio operates an average of seven simultaneous daily productions on 93% of working days, amounting to approximately 1,644 productions per annum. Located in a 23,500 sq. ft. facility in Amsterdam, the studio blends operational excellence with creative elevation to deliver best‑in‑class digital fashion consumer experiences.

The Team
This role sits within the creative branch of Tommy Studios, part of the Global Brand Marketing structure that defines and executes the brand strategy and creative content worldwide. The studio employs 25‑30 full‑time associates across operations, production, creative and asset delivery, and collaborates with over 300 freelance associates for content production.

The Position
The Manager, Art Direction, E‑Commerce supports an operational environment to produce compelling content in high volume, engaging consumers and conveying the brand personality consistently. The role serves as the global creative guardian for all studio‑based product detail page visual content, governing assets from conception to delivery and ensuring consistent output that aligns with brand guidelines and business targets.

Main Responsibilities

Own and drive all aspects of aesthetic output and execution at Tommy Studios, focusing on guidelines, photography, style‑out, videography, still‑life and artificial intelligence productions for product detail page content and capsules.

Bridge cohesive, on‑brand and elevated output between:

Lighting, White Balance and Background

Styling, Outfit Allocation and Dressing

Model Hair, Makeup, Nails and Grooming

Model Body Language and Expressions

Shot Mapping, Margins and Image Sequence

Angles, Crops and Composition

Model Casting and Booking

Retouching and Editing

Inspire the creative team to produce innovative work that elevates the brand while driving conversion through aspiration.

Ensure high‑quality creative output and adherence to the brand’s visual standards, delivering against the brief.

Develop, update and communicate still‑life, on‑model and artificial‑intelligence output guidelines.

Collaborate with marketing, commercial, and production teams to infuse creative storytelling and branding into digital product detail page content.

Lead, mentor and empower a team of Art Directors, providing clear feedback and setting the creative quality bar.

Host seasonal kick‑offs, briefings and workshops for full‑time and freelance associates.

Foster a collaborative and dynamic work environment that encourages new ideas and professional growth.

Work closely with Marketing, E‑Commerce, Business Units and functions relating to imaging, styling, casting and consumer insights to align creative efforts with overall business objectives.

Coach, train, provide feedback and oversee a freelance crew comprising photographers, digital operators, stylists, dressers, makeup artists, groomers, hair specialists, tailors and models.

Work with the Operations & Production team to ensure the creative process is productive and meets time and cost parameters.

Foster the use of AI tools for content creation and output.

Test and drive new e‑commerce PDP creative content treatments, techniques and methods using the latest resources, technology and tools.

Research competitors and industry trends, regularly review e‑commerce websites to stay ahead of best practices and provide real inspiration to customers.

Conduct regular quality reviews of on‑site imagery.

Expertise

Exceptional visual art‑direction eye ensuring brand and product representation is aspirational, memorable, accurate and brand‑aligned.

Excellent communication of ideas and clear visual articulation of intentions and vision, confidently presenting to leadership and stakeholders.

Motivational, inspiring leader guiding and mentoring a seasoned creative team.

Effective in balancing quality, time, cost, space and resources.

Engaged in resolving root issues, with solid project‑management skills.

Attributes

Collaborative, responsible team player encouraging positive synergy.

Strong…