Insurance Content Writer​/Designer

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Insurance Content Writer/Designer

Job type:
Full Time
· Department:
Customer Operations
· Work type:
Hybrid

Amsterdam, North Holland, Netherlands

About the company
Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and , Intuit, Uber, Ryanair, Turkish Airlines, Descartes Ship Rush, Zip and Seat Geek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.

Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

Our People are
Bold, Authentic, Purposeful and Inspired

Our People are not
Perfect, Traditional, Complacent or Cautious

About the role
As an Insurance Content Owner, you are the strategic architect of our insurance narrative. You won’t just execute content; you will own the end-to-end insurance content strategy for all product launches, ensuring that every touchpoint in the customer journey is clear, transparent, and human.

To drive success in this role, you must be a "Plain English" evangelist with a passion for dismantling complex legalese. You will lead the production of insurance documentation that is so simple and jargon-free that a non-expert can understand their coverage instantly.

At Cover Genius, we view technology as a force multiplier. You are a modern content strategist who naturally integrates AI into your daily workflow to scale high-quality content, conduct readability audits, and optimize the "CG Voice" across our global platform. Working at the intersection of Insurance, Legal, and Product teams, you will act as the final gatekeeper for our brand voice, ensuring that compliance never comes at the cost of clarity.

Key Responsibilities

Own the end-to-end insurance content strategy. Establish a human-centric, jargon-free voice and leverage AI as a force multiplier to ensure this "Plain English" standard is applied consistently and efficiently across all products and markets.

Lead the production of all product content to ensure it is jargon-free and transparent. Content must be specifically crafted so that a layperson can understand their coverage instantly.

Utilize AI tools to conduct readability audits, sentiment analysis, and automated QA testing. Ensure that every string of content meets our quality standards before it goes live on the XCover platform.

Ensure all documentation meets rigorous regulatory requirements while maintaining a clear and user-friendly tone. Prove that compliance does not have to be dense or difficult to navigate.

Oversee the creation and approval of insurance content for new product launches. Act as the final gatekeeper for the brand voice across all XCover touchpoints.

Manage and optimize the internal CMS to ensure that simplified content is accurately mapped, tested, and localized across the CMS platform.

Act as the translator between technical Insurance Product Managers and the end customer. Convert complex policy details into accessible and engaging messaging.

Qualifications

5+ years in product content or UX writing within Insurtech, Fintech, or a similarly complex regulated industry.

Early adopter of AI who sees technology as a partner. Proven ability to use AI tools such as Gemini, Claude, or specialized content AI to brainstorm, draft, and refine high-quality content.

Critical eye needed to audit AI-generated content for accuracy, empathy, and compliance ensuring the "human" element is never lost in automation.

Proven portfolio of transforming dense or technical documents into simple and conversational prose without losing the underlying meaning or compliance.

Superior writing, editing, and…