Senior Art Director Fashion

For an international premium fashion brand, we’re looking for a Senior Art Director with a strong point of view on fashion, styling and visual storytelling. You know how to translate a brand identity into distinctive campaigns and compelling imagery, and you see generative AI as a natural part of your creative toolkit.

This role is all about fashion Art Direction: from concept and styling to visual language and final creative execution.

You’ll shape and protect the visual expression of the brand across channels, working closely with brand leadership, designers, photographers, filmmakers, producers and creative partners. You’ll bring a strong creative point of view while staying closely involved in the making, from the first idea through to the final image.

Generative AI is part of your creative toolkit, helping you explore ideas, push creative boundaries and find new ways to bring concepts to life.

• Translate brand strategy and creative direction into distinctive visual concepts and campaigns
• Lead on styling, casting, product and visual language across a range of creative executions
• Develop campaign identities, visual systems, layouts, mood boards and creative toolkits
• Art direct integrated campaigns across digital, social, CRM, retail, e-commerce and physical brand experiences
• Ensure a consistent and elevated visual identity across all relevant brand touchpoints
• Collaborate closely with designers, photographers, filmmakers, producers, agencies and other creative partners
• Use generative AI hands-on to enhance the creative process and unlock new possibilities in concept development and image creation
• Give clear, constructive creative feedback and raise the quality of both the work and the collaboration
• Balance creative ambition with commercial objectives, production realities and deadlines

• You have extensive experience as a Senior Art Director, either within a fashion brand or at an agency working with fashion brands
• You have a highly developed eye for fashion, styling, casting, product and visual storytelling, and can independently define and execute a complete visual direction
• You combine strong creative and visual craft with the ability to think strategically and contribute at brand level
• You’re comfortable connecting concept with execution and like to stay close to the creative process from start to finish
• You have a strong understanding of generative AI, actively experiment with it and can use it hands-on as part of your creative workflow
• You have strong visual expertise across photography, design, motion and digital
• You have a solid understanding of typography, layout and visual identity, and are experienced with Adobe Creative Suite
• You’re confident working with senior stakeholders and multidisciplinary creative teams
• You are professionally fluent in English, both written and spoken

you’ll join an international premium fashion brand with a strong focus on fashion and elevated visual brand experiences. From its international environment, the team works to build and maintain a distinctive, consistent brand identity across multiple channels and touchpoints. In this role, you’ll work closely with brand leadership while collaborating with both internal and external creative partners.

• A senior creative role with significant influence on the visual expression of an international fashion brand
• The opportunity to work on integrated campaigns and creative projects across digital, social, retail, e-commerce and brand activations
• A role where fashion Art Direction, visual craft and creative innovation come together
• The freedom to explore new creative tools and approaches, with generative AI as an additional part of your creative toolkit
• A salary of approximately € 75,000 – € 85,000, depending on experience