VP Digital Consumer Operations

About Us

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan.

That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

The Digital Consumer Operations team is at the heart of driving innovation, transformation, and operational excellence across PVH’s digital landscape. Responsible for the full spectrum of digital consumer operations, the team powers best-in-class digital experiences across markets and DTC channels for both Tommy Hilfiger and Calvin Klein. Through a strong focus on digital product, CRM, analytics, and consumer experience, the team provides the tools, platforms, and insights that enable commercial growth, consumer engagement, and long‑term brand loyalty.

Working cross‑functionally with global and regional Brand, IT, and Analytics teams, the department delivers scalable, data‑driven solutions that support strategy, roadmap development, and omnichannel excellence.

As the VP of Digital Consumer Operations, you will lead the PVH EMEA multi‑brand digital consumer strategy, overseeing all aspects of digital consumer operations, with a core focus on leading the digital product strategy and execution for eCommerce and Retail. You will oversee a multi‑disciplinary team responsible for designing and delivering innovative digital products, scalable CRM operations, and consumer data capabilities that elevate end‑to‑end experiences across PVH’s DTC ecosystem.

Reporting directly to the SVP Commercial Operations, this role is pivotal in accelerating digital transformation, enabling omnichannel experiences, and ensuring operational excellence across both brands. You will champion a product‑led, data‑driven culture—ensuring PVH remains at the forefront of digital commerce and consumer engagement.

• Digital Product Leadership:
  Own and lead the omnichannel digital product vision and roadmap across eCommerce and Retail, ensuring seamless, connected, and high‑performing consumer journeys. Drive the development, optimization, and transformation of core digital platforms that fuel conversion, engagement, and loyalty.
• CRM Operations & Automation:
  Oversee the CRM operations and marketing automation operations, ensuring robust platform functionality, best‑in‑class campaign delivery, and lifecycle journey optimization in partnership with Brand and Membership teams.
• Strategic planning & execution:
  Define and lead the consumer operations strategy, for DTC digital products, analytics, and CRM operations to ensure alignment with PVH EMEA business and brand objectives, drive growth and a seamless omni‑channel consumer experience.
• Lead the development of CRM & Membership and Performance Marketing operations across EMEA markets in support of the brands – working closely with the respective Brand teams to enable excellence across these activities for the brands to deliver best‑in‑class campaigns and execution.
• Transformation Initiatives:
  Act as the key driver of large‑scale complex DTC transformation initiatives – especially in digital product development – to drive process improvements and ensure scalable business processes and consumer experiences.
• Strategic Forecasting:
  Set clear targets for forecasting processes, ensuring alignment with broader PVH EMEA business plans.
• Manage the Digital Consumer Operations leadership team: provide strong leadership to the Digital Consumer Operations leadership team, providing mentorship, guidance and direction to enable them to best deliver the priorities they need to deliver to support…