BU Bikes Strategy and Operations Director

Bikes BU Strategy & Operations Director

Location:

Amsterdam, Netherlands

Work model:
Hybrid

Employment type:

Full-time, permanent

Languages:

Fluency in English

As Director of Strategy & Operations, you’ll play a critical leadership role in the Bikes Business Unit, one of Accell Group’s largest and most complex. Partnering closely with the EVP Bikes, you’ll develop and execute the strategic roadmap, own the operational rhythm of the BU, and align cross‑functional teams behind a common vision for growth.

• Strategic
  
  Roadmap:
  
  Developing and refreshing the BU’s medium‑to‑long‑term strategy, identifying growth opportunities, monitoring market trends, competition, and external signals to validate or reframe priorities as the landscape evolves. Overseeing the execution of strategic plans across markets, including pricing, discounting, and distribution strategies, in close alignment with Commercial Excellence.
• Operational Rhythm:
  Owning the BU’s core processes (Heartbeat, Ignite/New Product Development, and the annual calendar), ensuring cross‑functional teams are aligned and delivery is on time from planning through year‑end execution.
• Resource & Process Management:
  Managing resource allocation across the BU to ensure priorities are appropriately staffed and funded. Continuously assessing and improving processes to enhance efficiency and maintain alignment with company standards.
• Governance & Performance:
  Designing and managing KPI frameworks, governance structures, business cases, and performance reviews that keep the BU accountable and on track.
• Stakeholder Alignment:
  Communicating strategic direction across all levels, senior leadership, regional teams, and key functions, and facilitating cross‑functional workshops to drive decisions and execution.
• Cross‑brand
  
  Collaboration:
  
  Ensuring harmonized decision‑making and aligned ways of working across brands and business teams within the BU.
• Impact & Agility:
  Driving result orientation across the BU, identifying strategic and operational risks, developing mitigation plans, and ensuring the BU remains agile and impact‑focused in a dynamic market environment.

• Proven experience in strategy and operations leadership, ideally in a matrix or multi‑market environment.
• Deep understanding of commercial strategy and market dynamics, with the ability to contribute genuine strategic input and drive business growth.
• Experience owning operational frameworks, KPI systems, and leading cross‑functional and regional teams.
• Strong communication and stakeholder management skills, comfortable working at EVP and Leadership Team level.
• Background in automotive, FMCG, or consumer goods preferred; curiosity about the bike industry matters more than direct experience.
• Degree in Engineering, Business, or Strategy or related field.

What you can expect from us:
We offer a full‑time permanent role in an international environment, with hybrid working and the opportunity to contribute to one of Accell’s most iconic brands. Further details on local benefits will be shared during the recruitment process.

We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported.