Director Digital Product

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As Director Digital Product, you will shape the future of Rituals' global digital experience. You will define and drive the product vision, strategy and roadmap across  and the Rituals App, ensuring our digital ecosystem delivers exceptional customer experiences and measurable business value.

Leading a team of Product Leads, Business Analysts and Delivery professionals, you will build the next generation product organisation for Rituals. Together with also colleagues from other departments you will create digital products that connect seamlessly with our omnichannel customer journey across stores, app, web, CRM and customer service.

This leadership role within the Digital Management Team, combines strategic vision, organisational leadership and a passion for innovation. AI plays a key role in this position. You will challenge traditional ways of working and leverage AI to fundamentally improve customer understanding, product discovery, experimentation and delivery effectiveness.

You will define and execute the digital product vision across  and the Rituals App, creating seamless customer journeys that support our global growth ambitions. By translating customer needs and business priorities into a clear product strategy, you will ensure our digital ecosystem continues to deliver meaningful value for customers and the business.

Leading a team of approximately 25 product professionals, you will strengthen leadership capability, elevate product maturity and create the culture needed for the future. Through coaching, mentoring and clear direction, you will empower teams to grow, innovate and perform at their best.

You will encourage an outcome-driven culture where success is measured by customer value and business results. Together with your teams, you will continuously improve digital experiences, product performance and key customer outcomes across all markets.

AI will be a fundamental part of your approach. You will embed AI across product discovery, decision-making, experimentation and delivery, enabling teams to move faster, make smarter decisions and unlock new opportunities for customers and the business.

Working closely with colleagues across Technology, Architecture, Data, Portfolio, Marketing and Commercial teams, you will align customer needs, business ambitions and technology investments to deliver sustainable growth and exceptional customer experiences.

You will establish trusted relationships with external technology and delivery partners, ensuring they contribute as an extension of the Rituals team while maintaining high standards for quality, performance and customer outcomes.

You are an experienced product leader who combines strategic thinking with strong people leadership. You are passionate about creating customer value, developing talent and building high-performing organisations. You know how to navigate complexity, inspire teams and bring stakeholders together around a shared vision. On top of this:

• Proven experience (minimum of 10 years) leading and developing high-performing product organisations, including product leaders and multidisciplinary teams.
• Strong track record of delivering impactful customer-facing digital products within retail, ecommerce, consumer goods or similar customer-centric environments.
• Experience operating in international, multi-market organisations, with a deep understanding of omnichannel customer journeys and digital ecosystems.
• Demonstrated success in raising product maturity and leveraging AI to improve customer understanding, product innovation and team effectiveness.
• Strong stakeholder management capabilities, supported by a solid understanding of modern technology landscapes and experience working with strategic delivery and technology partners.

You are a customer-obsessed leader who focuses on outcomes rather than outputs. You build high-performing teams, develop future leaders and create an environment where people can thrive while remaining accountable for results. Through influence, coaching and collaboration, you inspire others to challenge the status quo, embrace innovation and continuously improve. You combine a strong customer focus with commercial awareness, a passion for AI and the ability to build trusted partnerships across Product, Technology and Business teams, while encouraging a culture of openness, curiosity and continuous learning.

• Opportunity to shape the future of Rituals' global digital ecosystem.
• Ownership of a large-scale omnichannel product landscape serving customers in more than 25 countries.
• The chance to build the product organisation needed for the next phase of Rituals' growth.
• A leading role in applying…