Director Go to Market

About the team

The Go-To-Market team enables consistent, effective and scalable execution of the end-to-end Go-To-Market process. The team defines and maintains the operating model, governance, standards, milestones, decision rights, playbooks and enabling capabilities that help cross-functional teams align priorities, make timely decisions and bring products and initiatives to market effectively. Working closely with Product, Marketing, Consumer Brand Experience, Sales, Operations, Finance, Merchandise Planning and other cross-functional partners, the team creates clarity and accountability across the Go-To-Market lifecycle and continuously strengthens how the organization plans and executes.

The Go-To-Market process is the backbone of how the Tommy Hilfiger brand delivers the very best products from concept to consumer. Through their leadership, the Director ensures this process builds compelling collections that meet consumer needs, delivers positive employee experiences for a broad group of team members, and that we move closer to consumers.

As Director, Go-To-Market, you lead the Go-To-Market function and own the vision, operating model, governance and continued evolution of the organization’s end-to-end Go-To-Market process. You translate business priorities into departmental plans, portfolio priorities, decision rights, performance measures and scalable ways of working. You lead delivery through managers and GTM professionals and are accountable for the team’s performance, capability, resources and sustainable delivery.

The role balances enterprise consistency with the flexibility required across different businesses, products and initiatives. You create clarity across complex cross-functional dependencies, shape and sponsor the GTM change agenda, and ensure that decisions are made by the appropriate owners at the right time. The role reports to the VP, Product Strategy & Operations and partners closely with senior functional leaders across the organization.

• Define the Go-To-Market vision, functional strategy and multi-year roadmap, ensuring the GTM operating model remains aligned with business priorities and supports effective cross-functional execution.
• Lead transformation of our Go-To-Market process for the Product organization from creative brief to market launch, moving the organization toward a more effective and efficient future state model.
• Translate strategy into departmental objectives, operating plans, performance measures and clear accountabilities, ensuring the GTM team delivers agreed outcomes and continuously improves the effectiveness of the end-to-end process.
• Own and evolve the GTM operating model, including its principles, phases, milestones, governance, standards, decision rights, escalation paths, operating cadence, playbooks and knowledge assets.
• Lead delivery through managers and GTM professionals by setting direction, delegating accountability and decision-making at the appropriate level, and holding leaders and team members accountable for agreed outcomes.
• Establish effective cross-functional planning and governance forums that create visibility of milestone readiness, decisions, dependencies, risks and ownership, ensuring issues are resolved or escalated to the appropriate decision owner.
• Set priorities across the GTM portfolio and manage the function’s resources and allocated resources within delegated authority; make or recommend decisions to accelerate, sequence, defer, reduce in scope or stop work based on business value, urgency, risk, dependencies and available capacity.
• Establish and develop strong communications tools for all stakeholders to ensure clarity of accountability, deliverables, and timelines.
• Build trusted relationships with senior cross-functional stakeholders, constructively challenge assumptions and requests, clarify business and delivery implications, and align realistic scope, sequencing, ownership and timing.
• Define GTM success measures and ensure reliable management information is available; use data, stakeholder feedback and business outcomes to assess performance and maturity, identify systemic issues and…