Performance Marketing Specialist

About Fare Harbor

At Fare Harbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, Fare Harbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

Fare Harbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why Fare Harbor?

Founding Fare Harbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work—to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors.

We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

As a Performance Marketing Specialist, you will play a critical role in executing and optimizing our clients' search marketing campaigns. You will work closely with our distribution and commercial teams to manage performance marketing campaigns and promote Fare Harbor clients’ online direct presence. This is a fantastic opportunity for someone with a foundational understanding of search marketing, data analytics and a desire to learn and grow in the field.

What you’ll do here:

• Manage performance marketing campaigns for a portfolio of clients, focusing on direct advertising initiatives.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Optimize ad copy, landing pages, and overall campaign performance to maximize client ROI.
• Assist in the planning, execution, and optimization of paid search and display advertising campaigns on platforms such as Google Ads, Meta Ads and Bing Ads.
• Monitor and analyze campaign performance data, making adjustments to improve ROI and achieve client goals.
• Conduct keyword research and create compelling ad copy to drive targeted traffic.

• Work closely with senior team members to align search marketing strategies with overall client objectives.
• Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
• Develop dashboards and advanced reporting to keep our management and clients updated on the latest account performance. This role will ideally require extracting and manipulating data from a Postgre
  
  SQL database to create advanced reports and offer new perspectives. If you are not already familiar with a database query language, you will be expected to learn it
• Stay up-to-date with the latest trends and best practices in search marketing.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Advanced understanding of search engine marketing (SEM) and pay-per-click (PPC) advertising.
• Proven expertise with Google Ads, Google Analytics, and other relevant tools.
• Exceptional…