Performance Marketing Manager

We are looking for a Performance Marketing Manager to strengthen our team Amsterdam.
You will handle day-to-day operations such as Meta Ads, Tiktok Ads, Google Ads and Programmatic campaign management, leveraging data to drive revenue for the business, and collaborate with other departments to bring the best value.

• Own the creation, implementation, and optimisation of all marketing activity forpaid social media campaignsto drive revenue for the business.
• Creating banners and publishing campaigns
• Managing Google Ads campaigns and making sure that our investments bring the expected revenue within the given time frame.
• Leverage data and analytics tools to determine the effectiveness of campaigns and constantly optimise.
• Observing user journey on the pages and working with design to optimize to the full extent.
• Collaborate with other teams (Business Development, Design, Data & Tech) to bring campaigns to life.
• Develop and execute country marketing strategies to grow/maintain revenue.
• Explaining, sharing important actions taken on marketing side with the Country Focus team(s).
• Working with other teams to get the most out of marketing campaigns.
• Identify and test new verticals and funnels.

• 2+ years of experience with Meta Ads and Google Ads in different verticals.
• Comfortable segmenting large data sets to optimise campaigns. (Knowledge of simple data tools is a plus)
• Experience in the mVAS industry or subscription modeled businesses is preferred.
• Experience with other marketing channels is a plus.

• A data-driven attitude with an analytical mind.
• Results-driven and performance-focused.
• Embracing a test & learn approach and not afraid to fail.
• Proactive and creative problem-solving capabilities.
• Team player mentality.
• Determined, unafraid to challenge others and push boundaries to achieve success.
• Self-motivated and resilient, able to tackle complex challenges head-on.
• Ability to multitask and strong project management skills.