Sales Lead - German Speaking

For this role we are seeking an individual who must speak English and German fluently. Bike knowledge is a plus!

Hello, we're Laka

You might not have heard of us yet - that's OK, you've found us now - come and find out more about our journey...

Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it's something people stand with, not against.

Our model:
Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.

Take a closer look at exactly what this means and how it works here

What have we been up to since then...?

In a nutshell, we've been very busy! Here are a few of the massive achievements we've had:

Raised £31m!

Launched Laka in a total of 10 countries, essentially helping more people in more places!

70 Lakanauts also based beyond NL (France) so UK, NL, FR and beyond

Supporting riders from everyday commuters to elite athletes and pro teams

Partnering with leading leading cycling brands and retailers across Europe

Been awarded ‘Best Cycle Insurance Provider' (for the past 8 years in a row - go us! )

Giving our all to customers and they agree, check out our 4.9 google rating!

We're growing real fast on our path to make the Laka collective model the industry standard and we're expanding across segments, products, and territories. We're looking for innovative, bold and brave minds to help us build the world's best insurance company.

The role
Sales Lead - German Speaking

We're expanding into additional markets in Europe, and we need someone who can open doors in German-speaking markets and build the commercial infrastructure to win them. This is a full-cycle commercial role: you'll identify the right partners (manufacturers, leasing companies, fleet operators, large retailers), build the relationships from scratch, close the deals, and own the accounts long-term. You'll see it through from the first conversation to a live, performing partnership that drives commercial results.

What you'll be getting up to

Sales & Business Development

Market Strategy:
Work directly with the Head of Commercial to identify new verticals and growth opportunities in the European markets

Build the Pipeline:
Proactively identify and engage with key prospects, including bike manufacturers, leasing companies, large retailers, and service providers

Close Deals:
Manage complex, long-term sales cycles with mid-market and enterprise organisations. You will need to expertly navigate multiple decision-makers, proactively maintain deal momentum over several months, and negotiate terms to successfully bring new partners

Pitch Laka:
Take our multi-faceted value proposition and tailor it perfectly to the partner. You'll need to hold your own in complex conversations spanning non-traditional insurance mechanics, commercial commission models, API/tech integration requirements, and end-customer benefits

Account Management & Implementation

360° Ownership:
Serve as the dedicated point of contact for your partners from the moment the contract is signed through the entire life of the account

Onboarding & Activation:
Ensure partners are seamlessly integrated and actively promoting Laka to their customers. When closing deals, you will take ownership of the project management and oversee the complex operational rollout

Drive Growth:
Conduct regular business reviews (QBRs), track performance metrics, and identify opportunities to upsell or deepen the partnership

Gather Intelligence:
Act as the voice of our partners internally, relaying feedback to our product and marketing teams to help us continuously improve

Requirements

Language

Skills:

You are a native or highly fluent German speaker, completely comfortable pitching to the C-suite, negotiating complex…