Key Account Manager; KAM - North of England and Scotland

Key Account Manager (KAM) - North of England and Scotland   About Pharming
Pharming Group N.V. (Nasdaq: PHAR/Euronext Amsterdam: PHARM) is a global biopharmaceutical company dedicated to transforming the lives of patients with rare, debilitating, and life-threatening diseases. Pharming is commercializing and developing an innovative portfolio of protein replacement therapies and precision medicines, including small molecules, biologics, and gene therapies that are in early to late-stage development. Pharming is headquartered in Leiden, Netherlands, and has employees around the globe who serve patients in over 30 markets in North America, Europe, the Middle East, Africa, and Asia Pacific.
Our Culture
Pharming is committed to our core values: “We Care, We Collaborate, We Walk the Talk”, which is complementary to our focus on self-development of our people, teamwork, leadership and being results orientated. In our growing organization, it is important that employees feel connected and engaged. Our core values enable our mission of bringing the unserved rare disease patients the solutions they need and create a clear pathway forward to meet our strategic goals and objectives.
PURPOSE OF

THE ROLE:

Sales Territory:
North of England and Scotland
The Key Account Manager (KAM) will have 2 distinct roles, firstly pre-approval (Disease Awareness) and secondly post-approval activities, which are focused on commercialization and promotion of Joenja in APDS.
Pre-launch the activity is focused on Disease Education for Primary Immuno Deficiency (PID) and non-promotional activities to understand and improve patient referral for uncommon and rare conditions. In addition to this, mapping out local networks between hospitals (HUB & SPOKE) and identify key decision makers and influencers important to patient diagnosis and management.
Post-approval the role will change to a promotional focus and will develop commercial relationships with relevant stakeholders and decision makers in order to maximize product access and sales within key accounts/hospitals identified in the regions. Distinct separation will be made between the 2 phases i.e. no product training until 1 month before approval, when non-promotional aspect of the role will cease and customer activity, to create clear separation.
AREAS OF RESPONSIBILITY
Pre-approval
Explore and target centres with a need for PID Disease Education, to support and understand patient pathways in specific localities in a country.
Collect and share the information on the health care system by identifying key centres, referring hospitals, and PID highlighted diagnosis or system issues.
Support disease education through in person and virtual activities, including omnichannel management of the disease education campaign.
Post-approval
Leadership of Account Management with the local team, to engage stakeholders such as medical and key internal stakeholders to support account activities.
Support effective transition of EAP patient’s commercial product (Joenja 70mg).
Target key HCP decision makers in priority accounts to promote Joenja for appropriate APDS patients.
Actively look for cross-functional collaboration, both within the country and the European Team.
Work in close collaboration and in full transparency with the MSL and other local functions.
Assess, establish and maintain contacts to target customers i.e. Immunologists / Pharmacists and other relevant personnel dealing with paediatric and adult Immunodeficiency to win them as customers and prescribers.
Elaborate a strategy to manage the account and set objectives about the account management (proposed sales volume, investments), targeting and segmentation.
Interact and communicate with the customers on a regular basis to receive useful market intelligence data (protocols, habits, new clinical trials, competitive landscape).
Represent Pharming at national and international events and congresses, when needed, and create a positive image of the company with relevant customer groups.
Independent planning, organization and execution of local promotional and educational sessions for relevant healthcare professionals.
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