Area Director Of Sales Hague

Position: AREA DIRECTOR OF SALES THE HAGUE
AREA DIRECTOR OF SALES – AMSTERDAM & THE HAGUE
Reporting to the Country General Manager, this role will drive commercial performance and take full ownership of sales targets across assigned Locke & Cove properties in Amsterdam and The Hague. You will deliver exceptional revenue growth through strategic account management, market expansion, and targeted new business development across both locations.

This role is based across properties, with regular on-site presence in both Amsterdam and The Hague.

THE WORK IN YOUR HANDS

Developing and executing multi-property sales strategies aligned with KPIs to consistently meet or exceed revenue targets across Amsterdam and The Hague

Taking full accountability for delivering ambitious B2B revenue targets across both markets

Leading a balanced approach to revenue generation, combining hands‑on account management with proactive new business acquisition

Identifying, pursuing, and closing new corporate clients across local and international segments to drive incremental revenue

Driving market share growth in both cities through strategic positioning and targeted sales activity

Implementing structured account planning to grow revenues from corporate clients, Travel Management Companies (TMCs), Serviced Apartment Booking Agencies (SABAs), consortia, and other B2B intermediaries

Actively pursuing opportunities across all segments including corporate, groups, M&E, mid‑ and extended‑stay

Acting as the commercial lead across both locations, ensuring alignment with wider European sales strategy

Collaborating closely with Key Accounts, Groups & MICE, and the broader Commercial Team while retaining ownership of regional performance

Maintaining disciplined use of CRM and edyn’s database, ensuring high‑quality pipeline management and accurate forecasting

Providing detailed, data‑driven reporting on sales performance, pipeline development, and market insights

Representing both properties through FAM trips, client events, trade shows, and sales presentations

Ensuring consistency in sales standards, processes, and account management practices across both locations

THE FIRE YOU CARRY

Strong commercial acumen with a proven ability to drive multi‑property performance

Exceptional relationship‑building skills, including engagement with senior decision‑makers

Advanced negotiation and influencing capabilities across diverse markets

Strategic mindset with the ability to manage multiple priorities across locations

Excellent communication and presentation skills

High level of proficiency in sales tools, reporting platforms, and CRM systems

YOUR PROVEN TRACK

Minimum 4–6 years’ experience in hospitality sales across European or international markets, managing €3M+ annual revenue

Proven success in exceeding sales targets within multi‑property or regional roles

Strong background in strategic account management and new business development

Solid knowledge of the Dutch market, with an established network in Amsterdam and/or The Hague preferred

Deep understanding of the corporate travel and serviced apartment sectors

#J-18808-Ljbffr