Field Sales Manager - Trade

Position: Field Sales Manager - On Trade
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns  25  plants worldwide and has its own distribution network in  26  countries, and employs approximately  4,700  people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Campari Benelux – headquartered in Brussels and operating in Belgium, Luxemburg and The Netherlands through its Dutch branch based in Amsterdam, is proud to offer an unrivalled range of premium spirit brands such as Aperol, Campari, Crodino, Picon, Sarti, Bulldog, etc. each with specialty offerings in their quality, innovation and style.

The Netherlands:
Campari Brands have been successfully represented in the Dutch market by one of the country’s leading distributors for more than a decade.

As part of its growth strategy, Campari Benelux—headquartered in Brussels—will establish a new commercial branch in the Netherlands, effective 1 October 2026, located in Amsterdam. This new structure will enable Campari Benelux to directly develop and accelerate the performance of its portfolio of iconic brands, including Aperol, Crodino, Campari, Grand Marnier, and others.

To support and expand our business in this key market, we are seeking a Field Manager On trade, responsible for the Business Development Team.

Role Overview
The Field Sales Manager will play a pivotal role in accelerating the company’s growth within the Dutch on‑trade channel by leading, inspiring, and developing a high‑performing team of sales professionals. This position is responsible for driving distribution, visibility, and commercial execution across key horeca outlets, ensuring the brand’s strong presence and long‑term success in the market.

Acting as a strategic leader and trusted partner to both internal teams and external customers, the Field Sales Manager will translate commercial priorities into clear field execution plans that deliver measurable impact. By coaching the team, fostering strong customer relationships, and identifying new business opportunities, this role ensures that each territory reaches its full potential.

Through a hands‑on, data‑driven, and solutions‑oriented approach, the Field Sales Manager will elevate performance across the on‑trade channel—optimizing outlet activation, strengthening customer partnerships, and driving sustainable revenue growth for the company and its horeca customers.

The Field Manager On Trade reports to the Sales Manager Netherlands.

This is a full‑time position offering a competitive compensation package aligned with the scope and responsibilities of the role.

Key Responsibilities – Sales Leadership & Capability Development

Lead, coach and develop the OnTrade Sales Team to fully embed the Campari Way of Selling, ensuring excellence in journey planning, selling skills, negotiation, and outlet activation in line with the Perfect Store Playbook.

Spend three to four days per week in the field providing hands‑on coaching, strengthening individual capabilities, and ensuring flawless execution of key activities and commercial priorities.

Act as a role model of Campari Group’s core values—Passion, Together, Pragmatism, and Integrity—instilling these principles across the team’s daily behaviours and decision‑making.

Implement and monitor effective processes that enable direct reports to consistently achieve commercial targets, ensuring accountability and high performance.

Review and guide commercial negotiation strategies to ensure that all sales interactions create a strong value exchange and reflect best‑in‑class selling standards.

Analyse key data sources (including C4C, presales history, and other internal tools) to provide the team with fact‑based insights, shaping execution plans and driving continuous performance improvement.

Actively contribute to the annual development of OnTrade…