General Manager Benelux

DSJ Global have partnered with a multinational food business entering a sustained period of growth, driven by strong category performance, innovation, and expansion across key EMEA markets.

General Manager to lead its Benelux operations, driving commercial performance and strengthening its position across retail, wholesale, and food service channels.

Responsibilities:

Lead and own full P&L responsibility for the Benelux region (Netherlands, Belgium, Luxembourg), delivering sustainable revenue growth, margin expansion, and market share gains across multiple channels

Define and execute the regional commercial strategy, aligning with global leadership while adapting to local market dynamics, customer requirements, and competitive landscape

Drive revenue growth through key account development (major multiples, discounters, and strategic partners), new business acquisition, and optimisation of route-to-market and distribution networks

Build, lead, and develop a high‑performing cross‑functional team across Sales, Marketing, Supply Chain, and Operations, fostering a strong performance culture and accountability

Strengthen relationships with key customers, distributors, and industry stakeholders, negotiating strategic agreements and ensuring best‑in‑class execution across channels

Identify and capitalise on market trends, consumer insights, and category opportunities, supporting innovation pipelines (NPD launches, category expansion, premiumisation)

Optimise pricing, promotions, and trade investment strategies to maximise ROI and profitability while maintaining competitiveness

Ensure operational excellence across supply chain, demand planning, and customer service to support growth ambitions and maintain high service levels

Collaborate closely with global and regional leadership teams, contributing to broader strategic initiatives and ensuring alignment across markets

Act as the senior representative for the business in the Benelux region, driving brand presence, reputation, and long‑term partnerships

Profile:

Proven General Manager / Country Manager / Commercial Director experience within the food or FMCG industry in Benelux

Strong track record of delivering consistent revenue growth and managing full P&L responsibility

Deep understanding of retail, wholesale, and food service dynamics across the Netherlands and Belgium

Demonstrated ability to lead cross‑functional teams and scale businesses in competitive markets

Strategic mindset combined with hands‑on execution and strong commercial acumen

Fluent English required;
Dutch and/or French highly advantageous

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