AWS Public Sector Sales Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an AWS Public Sector Sales Lead based in Netherlands.

This role focuses on driving strategic growth within the public sector by leading high-impact cloud sales initiatives and expanding AWS‑related business across key accounts and government‑aligned organizations. You will operate at the intersection of sales leadership, vendor management, and enterprise consulting, shaping go‑to‑market strategies that accelerate cloud adoption. The environment is highly strategic and relationship‑driven, requiring strong engagement with senior stakeholders and C‑level decision‑makers.

You will be responsible for translating vendor growth plans into actionable sales execution across complex, multi‑stakeholder environments. This role combines business development, solution selling, and strategic account leadership within a fast‑paced technology distribution ecosystem. You will also play a key role in strengthening partner relationships and ensuring consistent delivery of high‑value cloud solutions. The position is ideal for someone who thrives in large‑scale deal negotiation and enjoys building long‑term strategic partnerships in the public sector.

Accountabilities:

Lead the execution of AWS public sector sales strategy, driving profitable market share growth and aligning business development initiatives with broader vendor and organizational goals.

Ensure consistent delivery against quarterly and annual targets.

Manage and negotiate complex, high‑value public sector deals and tenders, engaging with senior stakeholders and ensuring strong alignment between customer needs and AWS solution offerings.

Develop and present compelling value propositions for C‑level audiences, supporting strategic decision‑making and positioning AWS solutions as critical enablers of public sector transformation.

Oversee vendor relationships and go‑to‑market execution, ensuring effective onboarding of new opportunities and optimizing the performance of the assigned AWS portfolio.

Collaborate closely with internal sales teams to enable growth, increase market share, and ensure effective use of CRM and business planning tools.

Lead strategic account planning and maintain a strong operational cadence to ensure consistent pipeline development and execution excellence.

Requirements:

Over 10 years of experience in the IT industry, with a strong background in channel sales, vendor management, or business development roles focused on enterprise technology solutions.

Deep expertise in solution and services selling, ideally within cloud, infrastructure, or enterprise software environments, with proven success in complex deal negotiation.

Highly skilled in building and maintaining senior‑level relationships, including C‑level engagement, with the ability to influence strategic outcomes in complex organizations.

Strong business acumen, including experience in strategic planning, business case development, and managing sales performance in matrixed environments.

Excellent communication, negotiation, and stakeholder management skills, supported by strong emotional intelligence and the ability to operate independently.

Highly self‑motivated, commercially driven, and comfortable working in fast‑paced, target‑oriented environments with multiple priorities.

Benefits:

Competitive compensation aligned with experience and market standards

Career development and leadership growth programs

Access to global training, learning resources, and professional certifications

Flexible working arrangements depending on location

Comprehensive wellbeing support covering physical, mental, and financial health

Inclusive, diverse, and collaborative work culture

Opportunities to engage with global teams and strategic enterprise clients

Participation in community initiatives and professional networks

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