Trade Field Sales Manager NL

Position: On-Trade Field Sales Manager NL
As  On-Trade Field Sales Manager (Netherlands) , you play a critical role in underpinning and accelerating our growth in the Netherlands. You are responsible for driving commercial performance, translating strategic objectives into effective execution, and providing strong, results-oriented leadership. In this capacity, you lead and develop a team of six Account Managers, fostering a high-performance culture built on accountability, collaboration, and continuous improvement.

You will cultivate and maintain strategic relationships across the On-Trade channel, ensuring sustainable business development while identifying and capitalizing on new market opportunities. Through a disciplined, data-driven approach and a strong commercial acumen, you will optimize sales outcomes, strengthen key partnerships, and contribute meaningfully to the organization’s long-term success.

About Pernod Ricard Netherlands
Pernod Ricard Netherlands focuses on the Dutch marketing and sales of our brands and is part of Pernod Ricard Benelux.

Responsibilities

Develop and implement a comprehensive on-trade sales strategy aligned with overall company strategy, including setting targets, identifying growth opportunities, and monitoring performance

Provide leadership, direction, and support to the sales teams, including setting performance objectives, providing coaching and mentoring, and conducting regular performance reviews

Build and maintain strong relationships with key on-trade partners, including bars, restaurants, hotels, nightlife, festivals and event venues, to ensure effective promotion and distribution of Pernod Ricard products

Collaborate with the (trade) marketing team to create and execute targeted activations and promotions for the on-trade sector with the aim to boost sell-out and develop our brands

Monitor market trends and competitor activity, identifying opportunities for growth and developing strategies to capitalize on these opportunities

Work closely with the finance and supply chain teams to ensure accurate forecasting and efficient inventory management

Represent Pernod Ricard at industry events, conferences, and trade shows, promoting the company's products and services and building brand awareness within the on-trade sector

Ensure compliance with all relevant regulations, industry standards, and company policies

Requirements

Master’s or bachelor’s degree (BA, CE, or a related field)

A minimum of 7 years of experience in sales or business development within the alcoholic beverage industry, with a focus on the on-trade sector and people management

Proven track record of developing and executing successful sales strategies and achieving revenue growth targets

Strong understanding of the on-trade market and the ability to identify and capitalize on growth opportunities

Analytical; ways of working are based on data-driven decision making and P&L management, and capable of challenging the financial status quo with the support of RGM

A confident and articulate communicator capable of inspiring strong collaboration within a matrix organization; excels in stakeholder management

Excellent communication, negotiation, and relationship-building skills

Strong leadership and team management abilities, with a focus on coaching and developing sales talent

Proficiency in Microsoft Office Suite and CRM software

Willingness to travel as required

Benefits

Having a senior key-position within the Pernod Ricard Netherlands organization

An excellent and market-based salary, an attractive bonus scheme, and 30 holiday days per year

A company car, good pension scheme, company fitness, training opportunities, and staff discount on our portfolio

An international working environment with an office in Amsterdam

Convivial company outings and Thirsty Thursdays in our own bar, where you can taste the mixed arts of your colleagues

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