Trade Field Sales Manager NL

Position: On-Trade Field Sales Manager NL
Purpose
As Field Sales Manager On-Trade, you play a critical role in underpinning and accelerating growth in the Netherlands. You are responsible for driving commercial performance, translating strategic objectives into effective execution, and providing strong, results‑oriented leadership. You lead and develop a team of six Account Managers, fostering a high‑performance culture built on accountability, collaboration, and continuous improvement.

You cultivate and maintain strategic relationships across the On‑Trade channel, ensuring sustainable business development while identifying and capitalizing on new market opportunities. Through a disciplined, data‑driven approach and a strong commercial acumen, you optimize sales outcomes, strengthen key partnerships, and contribute meaningfully to the organization’s long‑term success.

Responsibilities

Develop and implement a comprehensive on‑trade sales strategy aligned with overall company strategy, including setting targets, identifying growth opportunities, and monitoring performance.

Provide leadership, direction, and support to the sales teams, setting performance objectives, coaching and mentoring, and conducting regular performance reviews.

Build and maintain strong relationships with key on‑trade partners, including bars, restaurants, hotels, nightlife, festivals and event venues, to ensure effective promotion and distribution of Pernod Ricard products.

Collaborate with the trade marketing team to create and execute targeted activations and promotions for the on‑trade sector with the aim to boost sell‑out and develop our brands.

Monitor market trends and competitor activity, identifying opportunities for growth and developing strategies to capitalize on these opportunities.

Work closely with the finance and supply chain teams to ensure accurate forecasting and efficient inventory management.

Represent Pernod Ricard at industry events, conferences, and trade shows, promoting the company’s products and services and building brand awareness within the on‑trade sector.

Ensure compliance with all relevant regulations, industry standards, and company policies.

Requirements

Master’s or bachelor’s degree BA, CE, or a related field.

A minimum of 7 years’ experience in sales or business development within the alcoholic beverage industry, with a focus on the on‑trade sector and people management.

Proven track record of developing and executing successful sales strategies and achieving revenue growth targets.

Strong understanding of the on‑trade market and the ability to identify and capitalize on growth opportunities.

Analytical; decision‑making based on data and P&L management, capable of challenging the financial status quo with support of RGM.

Confident and articulate communicator capable of inspiring strong collaboration within a matrix organization; excels in stakeholder management.

Excellent communication, negotiation and relationship‑building skills.

Strong leadership and team management abilities, with a focus on coaching and developing sales talent.

Proficiency in Microsoft Office Suite and CRM software.

Willingness to travel as required.

Benefits

Position in a senior key position within Pernod Ricard Netherlands.

An excellent and market‑based salary, an attractive bonus scheme and 30 holiday days per year.

A company car, good pension scheme, company fitness, training opportunities and staff discount on our portfolio.

An international working environment with an office in Amsterdam.

Company outings, Thirsty Thursdays in our own bar, and other social events.

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