Regional Sales Manager

Travel:
Frequent travel within the Netherlands and Europe

Reports to:

Sales Director / VP of Sales
About Us  Chery Group  Founded on a technology-driven vision, Chery Group is committed to building a globally competitive automotive brand. As a pioneer in China’s automotive industry, Chery has developed strong expertise across engines, transmissions, platforms, and new energy technologies, while leading global exports of vehicles, components, and manufacturing capabilities.
With a presence in over 130 countries and nearly 19 million customers worldwide, Chery continues to expand through localization, innovation, and strong talent strategies.
As the industry evolves towards electrification, connectivity, and intelligent mobility, Chery is at the forefront of this transformation, delivering innovative solutions and enhanced customer experiences.
OMODA & JAECOO  With its “One Brand, Two Identities” strategy:
OMODA  represents a modern, tech-driven lifestyle
JAECOO  embodies refined off-road capability and premium design
Together, they offer a distinctive and balanced mobility proposition in the Netherlands.

Role Overview  The Regional Sales Manager plays a pivotal role in driving sales performance and expanding market presence across the Netherlands.
This role is responsible for executing sales strategies, managing dealer networks, and ensuring the achievement of wholesale and retail targets. You will work closely with Marketing and Network Development teams to enhance customer experience and identify sustainable growth opportunities.

Key Responsibilities   Execute HQ strategic sales and business development plans, ensuring achievement of wholesale and retail targets
Develop, manage, and strengthen relationships with dealer groups and retail partners
Drive dealer performance and ensure alignment with brand standards and business objectives
Monitor and optimize the full customer journey across dealerships (leads, test drives, sales, financing)
Evaluate dealer network performance, providing data-driven insights and improvement plans
Analyze market trends, customer behavior, and competitor activity to adjust strategies and action plans
Build, implement, and optimize sales management systems, processes, and tools
Collaborate cross-functionally with Marketing and Network Development teams
Requirements   Bachelor’s degree in Marketing, Business, Economics, Automotive Engineering, or related field
Minimum 10+ years of experience in automotive sales and dealer network management
At least 3 years of experience as a Regional Sales Manager
Strong network within dealer groups and the automotive industry
Proven ability in sales planning, execution, and performance management
Strong communication, negotiation, and stakeholder management skills
High resilience, proactivity, and ability to perform under pressure
Willingness to travel frequently
Strategic thinking and execution
Dealer network development and management
Strong commercial and analytical mindset
Relationship building and stakeholder management
Results-driven with high ownership

What We Offer   Opportunity to lead market expansion in a fast-growing automotive environment
Exposure to international projects and innovative mobility solutions
Dynamic and entrepreneurial work environment
Competitive base salary + performance-based bonus

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