Field & Channel Marketing Manager – EMEA

Responsibilities

Own and execute the integrated marketing plan for Northern Europe, aligned to EMEA revenue priorities and sales targets.

Prioritize investment and focus on UKI as the largest market while scaling programs across Nordics, Benelux, and other Northern European territories.

Translate corporate campaigns into localized regional programs that drive measurable pipeline and partner engagement.

Develop multi‑touch programs including, but not limited to, events, webinars, direct mailers, round tables, digital, social and ABM.

Support regional sales teams with campaign strategy, market insights, and program execution.

Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners.

Drive MDF/co‑marketing investment toward measurable pipeline outcomes.

In partnership with the channel team, launch partner‑led demand generation campaigns, enablement programs, and joint market initiatives.

Strengthen relationships with channel sales leaders and partner account teams.

Manage lead flow, nurture alignment, conversion optimisation, and follow‑up processes with SDR and sales teams.

Monitor campaign performance and continuously optimise based on ROI, conversion, and pipeline metrics.

Build quarterly business reviews and performance updates for leadership.

Share best practices across EMEA and contribute to scalable regional programs.

Requirements

6+ years in B2B technology marketing, ideally within Cybersecurity.

Strong experience across field marketing, channel/partner marketing, and demand generation.

Proven success supporting revenue teams and delivering measurable pipeline growth.

Experience working with indirect routes to market including VARs, distributors, alliances, and service providers.

Strong commercial acumen and ability to prioritise investment by market opportunity.

Comfortable operating in matrixed, fast‑growth environments.

Excellent executive communication and stakeholder management skills.

Experience in using technologies such as SDFC, Asana, Reachdesk, G‑Suite, Zoom Info, ON24.

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