Sales Manager of Distributor Channel – EMEA

Overview  Sales Manager of Distributor Channel – EMEA at Stanley
1913 is a hands-on sales leadership role focused on revenue growth, market share expansion, and delivering measurable commercial outcomes. The role drives sales through strategic distributor partnerships, identifies new opportunities, and ensures strong market execution while consistently bringing the brand’s purpose to life across key markets. The position is Amsterdam-based with regular travel.
Responsibilities   Build long-term, high-impact partnerships with distributors across Europe, the Middle East, and Africa; deepen relationships, unlock new commercial opportunities, and align regional ambitions with local execution.
Forecasting and business planning for distributor channels; conduct performance reviews and manage contracts to ensure profitable growth.
Set and track sales KPIs; optimize product assortments and promotional calendars; ensure strong brand presence in physical stores and online marketplaces (omnichannel).
Coach distributor teams and sharpen retail strategies; support execution across multiple channels with data-driven insights and close cross-functional collaboration.
Identify untapped opportunities, translate brand strategy into actionable targets and plans, and ensure consistent execution across countries, channels, and partners.
Qualifications   Over 10 years of sales experience.
Strong understanding of the EMEA retail landscape across channels such as outdoor, sporting goods, lifestyle, and luxury fashion.
Experience working with larger distributors in the EMEA region.
Strong commercial acumen and strategic skills.
Entrepreneurial attitude; thrives in a fast-paced environment.
Outstanding relationship builder and stakeholder manager.
Amsterdam-based, and willing to travel regularly.
About Stanley
1913  Since 1913, Stanley
1913 has been creating durable and dependable food and drink gear—from the original stainless-steel vacuum bottle to today’s reusable drinkware made with bold colors and recycled materials. The products support active lifestyles while minimizing waste, balancing functionality with style. The brand has experienced growth driven by the appeal of its sustainable, design-forward products, including the viral Quencher and a move into lifestyle retail that resonates with a younger demographic.
Part of the privately held Morgan Street Holdings (formerly HAVI), the company is headquartered in Seattle and operates its EMEA business from an Amsterdam office. The European team oversees sales, marketing, product development, logistics, and finance across the region. The team is international and entrepreneurial, united by purpose, creativity, and forward momentum.
Stanley
1913 is scaling quickly in the EMEA region and is strengthening its sales team with an entrepreneurial Sales Manager of Distributor Channel. This role focuses on revenue growth, market share expansion, and delivering measurable commercial outcomes by translating brand strategy into clear sales targets and tactical action plans, ensuring consistent execution across countries, channels, and partners.
The role centers on building long-term distributor partnerships across Europe, the Middle East, and Africa, aligning regional ambitions with local execution and unlocking new commercial opportunities.
The Sales Manager reports to the Senior Sales Director of Distributor Channel – EMEA and collaborates with peers across the region to align priorities and share insights.

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