Cluster Sales Manager

At PPHE Hotel Group, hospitality is powered by people, commercial excellence, and meaningful guest experiences. With a diverse portfolio of brands and hotels across Europe, we are committed to driving growth through innovation, strong partnerships, and market‑leading service. We are currently looking for a Cluster Sales Manager to join our Regional Sales Team in the Netherlands. In this commercial role, you will be responsible for driving sales performance across a portfolio of six hotels, with a particular focus on the Eindhoven and Utrecht markets.

As a key member of the sales team, you will develop new business opportunities, grow market share within the corporate and MICE segments, and manage strategic client relationships that deliver long‑term value. Working closely with hotel teams and commercial stakeholders, you will shape and execute sales strategies that contribute directly to revenue growth and overall business success. This is an exciting opportunity for a proactive and results‑driven sales professional who enjoys building relationships, uncovering opportunities, and creating commercial impact across multiple properties.

What you’ll be doing as a Cluster Sales Manager

Drive new business opportunities across the corporate, MICE and group segments through proactive sales activities, including prospecting, networking, client appointments and market visits.

Develop and manage a portfolio of key accounts, ensuring strong client relationships, repeat business and long‑term account growth.

Identify opportunities to maximise revenue across the hotel portfolio by promoting guest accommodation, meeting and event facilities, food & beverage offerings and group business solutions.

Negotiate corporate agreements, group contracts and meeting packages, balancing commercial objectives with long‑term partnership opportunities.

Collaborate closely with Revenue Management, Hotel Operations, Marketing and other commercial stakeholders to identify opportunities and deliver revenue targets.

Analyse market trends, competitor activity and customer needs to develop effective sales plans and business development strategies.

Represent PPHE Hotel Group and its hotel portfolio at trade shows, networking events, industry exhibitions and client events.

Maintain accurate sales activity, account information and pipeline management within company systems and reporting tools.

Contribute to the achievement of regional sales objectives and support the delivery of wider commercial initiatives across the Netherlands portfolio.

What we’re looking for

Proven experience within a sales or business development role in the hospitality industry.

Strong knowledge of the corporate, MICE and group segments, with experience managing and growing client accounts.

Existing market knowledge and business network within the Netherlands hospitality sector is highly desirable, particularly within Utrecht, Eindhoven and surrounding regions.

Demonstrated success in generating new business and achieving commercial targets.

Strong negotiation, presentation and relationship‑management skills.

Excellent communication skills with the ability to influence and engage stakeholders at all levels.

A commercially driven and proactive mindset, with the ability to identify opportunities and convert them into revenue.

Strong organisational skills with the ability to manage multiple priorities, properties and stakeholders.

Proficiency in Microsoft Office; experience with Opera, Salesforce or other CRM systems is advantageous.

Fluency in English is essential;
Dutch language skills are highly desirable.

A valid driving licence and willingness to travel regularly across the Netherlands.

Benefits of working for us as a Cluster Sales Manager

Competitive Salary (Group
8)

Birthday Bonus of €250 gross (paid during your birthday month)

Industry pension plan

25 days annual leave

1 extra wellbeing day per year

Exciting career opportunities within PPHE Hotel Group across Europe

Discounted hotel stays across PPHE Hotel Group and Radisson Hotel Group worldwide (including Friends & Family rates)

50% discount in our restaurants and bars

Travel compensation (up to €250 net per month, based on…