Wholesale Account Manager

We are seeking a commercially driven Wholesale Account Manager to lead and grow strategic digital wholesale partnerships across assigned accounts. This role is responsible for driving online sales, profitability, and brand visibility across partner e-commerce platforms while ensuring best-in-class execution of the brand's digital strategy.
As the primary point of contact for assigned wholesale partners, you will develop joint business plans, optimize digital performance, and lead seasonal go-to-market execution. Working closely with Merchandising, Marketing, Planning, and E-commerce teams, you will identify growth opportunities, enhance the consumer experience, and maximize brand performance across all digital touchpoints.

Key Responsibilities  Commercial Performance   Own the commercial performance of assigned wholesale accounts.
Deliver sales, margin, and profitability targets aligned with regional and global objectives.
Develop and execute account plans to drive sustainable growth.
Monitor key KPIs including sales, sell-in, sell-through, margins, and order book health.
Identify opportunities to improve revenue, profitability, and operational efficiency.
Manage forecasting, business reviews, and performance reporting.
Oversee order book management, stock availability, and cancellations.
Account Management   Build strong relationships with key digital wholesale partners.
Lead joint business planning and define shared growth objectives and activation calendars.
Conduct regular business reviews focused on commercial performance, consumer trends, and growth opportunities.
Serve as the key liaison between wholesale partners and internal teams including Ecom, Marketing, Merchandising, Planning, and Operations.
Drive continuous improvement through data-driven recommendations and action plans.
Go-to-Market & Seasonal Execution   Lead seasonal sales campaigns, market appointments, and sell-in activities.
Present seasonal collections, assortments, pricing strategies, and commercial priorities.
Drive execution of the seasonal go-to-market process across assigned accounts.
Manage key milestones including sales meetings, assortment reviews, and post-season evaluations.
Translate brand strategy into account-specific action plans that maximize sell-in and sell-through.
Support new product launches and commercial initiatives.
Product & Assortment Management   Partner with Merchandising and Planning teams to optimize account assortments.
Recommend product investments, replenishment opportunities, and inventory actions.
Analyze product performance and market trends to drive productivity.
Gather customer and account insights to support future product development.
Monitor competitive activity and identify growth opportunities.
Consumer & Trading Performance   Analyze customer behavior, site performance, and market trends to identify growth opportunities.
Monitor conversion drivers, pricing architecture, promotional effectiveness, and competitive activity.
Partner with Marketing and E-commerce teams to improve consumer engagement and digital experience.
Provide recommendations on assortment, replenishment, and product investment strategies based on performance data.
Business Development   Identify opportunities to expand business within existing digital wholesale accounts.
Develop business cases and growth strategies for emerging channels and marketplaces.
Contribute to strategic projects that enhance digital distribution and profitability.
Stakeholder Management   Collaborate cross-functionally to ensure alignment on business priorities and customer needs.
Maintain clear communication across internal and external stakeholders.
Proactively resolve commercial and operational issues.
Represent and uphold brand values across all customer interactions.
Profile   5+ years of experience in digital wholesale, e-commerce, key account management, or related commercial roles.
Strong understanding of online retail, digital merchandising, and e-commerce trading principles.
Proven track record of driving digital sales growth and managing strategic accounts.
Experience working with major online retailers, marketplaces, or digital wholesale partners.
Strong analytical skills with proficiency in Excel, BI tools, Google Analytics, or similar reporting platforms.
Excellent communication, presentation, and stakeholder management skills.
Highly organized with the ability to manage multiple priorities in a fast-paced environment.
Commercially minded, data-driven, and results-oriented.
Fluent in English. Additional languages are an advantage.
Key Success Metrics   Achievement of sales, margin, and profitability targets.
Growth in online sales, conversion, AOV, and sell-through.
Improvement in digital visibility, content quality, and product discoverability.
Execution of seasonal campaigns and digital go-to-market initiatives.
Forecast accuracy and inventory productivity.
Growth of digital wholesale accounts.
Compliance with brand standards across all digital touchpoints.
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