Go-To-Market Strategist

Your mission
Revelane is a partner in commercial excellence. We work side by side with ambitious mid-market companies to strengthen their competitive position and turn potential into sustainable revenue growth. With clarity on direction, focus in execution, and a way of working proven across 100+ partnerships, we help leadership teams move from ambition to performance.
As a Go-To-Market (GTM) Strategist, you strengthen the commercial core of our client organisations. You bring analytical precision and operational discipline to the sales function — designing processes, steering performance, and building capabilities that enable revenue growth  work alongside Client Delivery Leads, GTM leaders and Rev Ops specialists to transform ambition into commercial readiness, ensuring sales teams operate with clarity, consistency, and evidence-based decision-making.
Key responsibilities
Sales Operating Model & Process Design   Define and optimise sales operating models, including pipeline governance, forecasting rhythms, and performance frameworks. This covers Sales, Account Management, Customer Success, Sales Support, e.a.
Develop methodologies and playbooks that improve consistency, conversion, and commercial productivity.
Performance Steering & Analytics   Analyse commercial performance across the funnel, identifying drivers of growth, gaps in execution, and levers for acceleration.
Build and embed dashboards, KPIs, and reporting structures that enable confident, data-led decision-making.
Capability Building & Enablement   Lead enablement initiatives, including sales training, deal reviews, and coaching on sales effectiveness.
Align teams with GTM strategy, ensuring clarity of role, motion, and value proposition in market.
Transformation & Stakeholder Advisory   Partner with client sales leaders to implement process change and behavioural adoption.
Support integration across Rev Ops, Marketing, and Client Delivery to ensure one coherent commercial system.

Your profile
You combine commercial understanding with analytical depth and operational rigour. You bring:
10+ years’ experience in GTM, Sales Excellence, Sales Operations, Commercial Excellence, or Revenue Performance.
A foundation in business or commercial analytics, with progression into a leadership or enablement capacity.
Proven ability to optimise CRM, pipeline, forecasting, and sales process discipline.
Strong advisory presence, able to engage and challenge Sales and Revenue leaders.
Eligibility to work in the Netherlands and based within commuting distance of Amsterdam.
Excellent command of English, Dutch is a pre.
Why us?
Ever seen a company and thought: “they could be doing so much more?” That’s exactly what drives us. We believe potential deserves to be realised. Every bit of it. That’s why we stand beside winners and industry leaders, helping them go from good to great, turning determination into results and ambition into stronger outcomes.
Joining Our Team Means   Work with ambition. Shaping the sales engines of European businesses, mostly mid-market, nearly all B2B, each driven to accelerate performance and realise their potential.
Grow through challenge. Every project brings new markets, business models, and strategic questions. A constant opportunity to deepen expertise and expand perspective.
Collaborate across disciplines. Work end-to-end in multi-disciplinary teams across Strategy, Data, Revenue, Marketing, and Rev Ops.
Thrive with autonomy. You’ll have the freedom to make decisions and the trust to shape your own approach, supported by a team that values ownership, rigour, and initiative.
Be part of a high-energy team. Surrounded by sharp, curious, and collaborative peers, you’ll share a genuine drive to help clients succeed and see the tangible results of your work.
A professional environment that's also enjoyable. A great office in the centre of Amsterdam, lunch provided, regular team drinks and outings, and a company ski trip for those who enjoy it.
There is more revenue within reach.
At Revelane, you will help clients capture it.

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