Senior Commercial Manager

Location:

Amsterdam, Netherlands
Work model:  Hybrid, with regional travel

Employment type:

Full-time, permanent

Languages:

Fluent in English;additional languages are a plus

At Accell Group,we’renot just building bikes —we’recreating experiences that move the world forward. Our mission is to craft the joy of cycling. Our ambition isridingtogether to win.

As aSenior Commercial Manager,you’llstrengthen Accell’s Parts & Accessories business by partnering with suppliers, and developing and executing impactful brand activation initiatives.

You’llbridge global strategy and local execution, ensuring alignment with brandobjectiveswhile delivering effective dealer activations, POS initiatives, and events in close collaboration with suppliers,Business Units, Sales, and regional activation teams. The role includes occasional travel within your region and across Europe.

Whatyou’lldo
Buildingsupplierpartnerships

Collaborating with global brand partners toalign onobjectivesand the annual activation plan, including quarterly reviews to course-correct where needed.

Act as performance owner for selected brands, feeding insights back to support both global initiatives and local sell-out.

Developing Global Activation Plansand align

Cross-Regional Execution

Developing scalable activation concepts for assigned global brands, ensuring consistency and alignment across regions.

Adapting global activation frameworks and developing tailored initiatives for assigned local brands to meet regional market needs.

Deliver Dealer Value

Developing global cross-category commercial strategies to maximize dealer sellout.

Developing sales fundamental excellence in collaboration with regional Sales.

Grow Category Expertise in the Organization

Conductingassortment effectiveness review with the category analyst, delivering clear keep/cut/add recommendations

Optimizingactivation effectiveness, share bestpracticesand include in forecast cycle

What You Bring

Bachelor’s degree in Marketing, Business, or a related field

7+ yearsof experience in(trade) marketingor commercial roles

Experience in the bicycle industry or FMCG is a strong advantage

Excellent communication and stakeholder management capabilities

Proficient in MS Office and digital collaboration tools

Willingness to travel occasionally within the region and pan-European

What can you expect from us?
We offer a full-time permanent role inadynamic,international environment, with the opportunitytowork closely with global and regional teams. Further details on local benefits will be shared during the recruitment process.

About Accell Group
Accell Group  is a leading European bicycle company, home to well-known bike brands and a strong bicycle parts and accessories business. With approximately 3,000 employees across 18 countries, we serve customers in more than 80 countries worldwide.

At Accell, our culture is built on:

Taking Ownership:  We deliver on our promises, continuouslylearnand improve, and take initiative with follow-through.

One Team:  We value transparent feedback, respect everyone’s input, and celebrate success together.

Passion and Quality:  We put our customers first, never compromise on quality or safety, and always go the extra mile.

At Accell Group, we are driven by innovation, teamwork, and respect, offering challenging and rewarding opportunities for everyone who joins us. We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported.

About Us
Accell Group manufactures and sells bicycles, bike parts, and accessories. We are the European market leader in e-bikes and the second largest in bike parts and accessories, with many leading European bicycle brands under one roof. Well‑known bicycle brands in our portfolio include Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe, and Carqon. XLC is our brand for bike parts and accessories.

At Accell Group, we believe in creating innovative solutions to meet the ever‑evolving needs of our valued customers. As a leading player in the e‑bikes and the second‑largest provider of bicycle parts and accessories, our commitment to excellence is reflected in everything we do.

We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported. Our global team of approximately 2,000 employees across 18 countries works together to deliver premier products and services to clients in more than 80 countries worldwide.

At Accell Group, our culture is driven by innovation, teamwork, and respect, offering challenging and rewarding opportunities for everyone who joins us.

Ready to roll?

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