Sales Director

Our client is a globally recognised manufacturer of premium welding equipment and solutions, trusted by shipbuilders, fabricators, manufacturers and heavy industry customers worldwide.
With an established market position, a loyal distributor network and a strong reputation for quality, the business is entering its next phase of growth and is looking to appoint a Sales Director to lead all commercial activities across the Netherlands and Luxembourg.
This is not a turnaround role. The business is stable, profitable and well respected in the market. The focus is on strengthening relationships with key end users, supporting distribution partners and identifying opportunities for sustainable growth.
The Opportunity
As Sales Director, you will be responsible for developing and executing the commercial strategy across the region while leading a technical and product team.
Although products are sold predominantly through distribution partners, success in this role will come from building strong relationships with end users, understanding their welding challenges and ensuring the company remains the preferred solution across key industries.
You will play a visible role in the market, working closely with major customers in sectors such as shipbuilding, offshore, fabrication, manufacturing, energy and heavy industry.

Key Responsibilities
Lead all sales activities across the Netherlands and Luxembourg.
Develop and execute the regional growth strategy.
Build long-term relationships with strategic end users and key industry stakeholders.
Support and develop distributor relationships to maximise market penetration.
Identify opportunities for growth within existing accounts and new market segments.
Work closely with marketing, product management and technical support teams.
Analyse market trends, customer requirements and competitor activity.
Deliver sales forecasts, budgets and business plans.
Represent the business at industry events, customer meetings and trade exhibitions.
What We're Looking For
Strong background selling technical products or solutions into heavy industry.
Experience working through distribution channels while maintaining direct engagement with end users.
Demonstrated ability to build trusted customer relationships at multiple levels.
Strong commercial and strategic mindset.

Experience with in welding, fabrication, industrial equipment, manufacturing technology or related sectors would be highly advantageous.
Fluent Dutch and English.
Comfortable travelling throughout the Netherlands and Luxembourg.
Why Join?
Join a highly respected global brand with a strong reputation for quality and innovation.
Stable, established business with a significant installed base and loyal customer network.
Opportunity to influence strategy and drive growth within an important European market.
Lead a capable team with strong support from the wider organisation.
Competitive salary, bonus and benefits package.
This role would suit a commercial leader who enjoys being close to customers, developing people and building long-term partnerships within heavy industrial markets.

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