Head of Sales - Benelux

Are you a commercially-driven sales leader ready to shape strategy across a key European region?

Our client, a world-leading manufacturer of medical technologies, is seeking a Head of Sales to lead their Benelux commercial function. This pivotal role drives sales performance across a diverse customer base spanning hospitals, retail networks, and private clinics.

Location:

Netherlands

The Role
As Head of Sales for Benelux, you will lead a field-based sales team to deliver strong commercial results across national, regional, and independent accounts, while collaborating across training, inside sales, and key accounts functions to ensure effective resource deployment. Please note this is predominately a field-based position, where you will be expected to be supporting clients and colleagues in the field, for at least 50% of your working week.

Key Responsibilities

Guide the field sales team to achieve strong performance across national, regional, and independent accounts

Lead the team to meet revenue and gross profit targets through effective performance management and strategic planning

Collaboration & Stakeholder Management

Work closely with European stakeholders to leverage scale, and partner with finance and marketing on smooth execution of sales plans

Engage with key decision-makers to build strong industry relationships and gather competitive insight

Strategic Planning

Drive the commercial planning process, integrating channel, marketing, and sales activation into a cohesive strategy

Contribute to annual and long-term sales plans, aligned with market insight and revenue goals

Sales Process Optimisation

Embed strong sales processes, ensuring smooth coordination between field and inside sales teams

Champion CRM use for data accuracy and strategic insight

Team Development

Coach and develop team members to strengthen sales capability and career growth

About You

Minimum 5 years' outside sales experience covering retail or B2B channels, ideally within a healthcare or medical technology environment

Minimum 3 years' experience leading a sales team

Confident delivering sales presentations to large groups (10+)

Track record negotiating contracts and growth plans with channel partners

Strong understanding of how sales approaches vary across channels

Experience building and managing budgets

Proficiency in CRM systems (Salesforce preferred) and Microsoft Office

You'll be a strategic thinker with a competitive edge and a collaborative mindset, bringing structure and strong planning ability to a fast-moving commercial environment.

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