Account Manager Benelux

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality and purpose-driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together while supporting healthy child development. As we continue to grow, we are building a high-performing, data-driven commercial organisation where ownership, collaboration and execution create lasting value for our customers and consumers.
The Position  Parent & Child at the Heart  As Account Manager, you are the commercial owner of your assigned territory. You are responsible for driving sustainable growth across independent retailers and regional key accounts by combining strong customer partnerships with commercial leadership, retail excellence and premium brand execution. You ensure Stokke's products are presented in a way that helps parents make confident purchasing decisions while delivering ambitious commercial results.
Based in the South of NL (Limburg, Noord-Brabant or Zeeland) | Reporting to Head of North Europe
Agility, Speed & Execution  This is a highly commercial, field-based role combining territory management, business development, performance analysis, training and retail execution. You will proactively manage your territory through data and KPIs including sell-in, sell-out, stock health, distribution and Perfect Store execution. Working closely with Sales, Marketing, Customer Service and Shopper Excellence, you will translate Stokke's commercial strategy into measurable business results.
Main Responsibilities  Commercial Ownership   Own the commercial performance of your assigned territory and deliver annual sales objectives.
Develop and execute Territory Business Plans aligned with the Benelux commercial strategy.
Drive sustainable sell-in, sell-out and profitable growth across all customers.
Monitor and actively manage stock health, availability and distribution.
Identify commercial opportunities through KPI analysis and translate insights into action plans.
Conduct KPI-driven business reviews with customers to accelerate growth.
Expand distribution and optimise assortment in line with Stokke's Selective Distribution Agreement.
Build trusted partnerships with retailers while protecting Stokke's premium positioning.
Deliver best-in-class premium in-store execution across your territory.
Drive Perfect Store standards including availability, visibility, merchandising and POS execution.
Support new product launches, campaigns and seasonal activations.
Ensure SDA compliance and premium brand presentation at all times.
Training & Capability Building   Train and coach retailer teams to improve product knowledge and consumer conversion.
Develop long-term retail capabilities through structured coaching and follow-up.
Act as the local Stokke brand ambassador for retailers and store teams.
Performance Reporting   Monitor sell-in, sell-out, stock levels and distribution performance.
Maintain accurate forecasting, CRM (Salesforce) and reporting.
Share market, competitor and consumer insights to support business decisions.
Recommend corrective actions based on commercial performance analysis.
Cross-functional Collaboration   Partner closely with Regional Sales Manager, Marketing, Shopper Excellence and Customer Service.
Ensure flawless execution of commercial initiatives across the territory.
Support continuous improvement of customer experience and operational excellence.
Key Performance Indicators (KPIs)   Revenue & Sell-in vs Budget
Sell-out Growth
Stock Health & Availability
Distribution Growth
Perfect Store Execution
SDA Compliance
Training Coverage & Retail Capability
Forecast Accuracy
CRM Quality
Territory Business Plan Execution
What Success Looks Like   Consistently delivers territory sales targets and profitable growth.
Healthy sell-in, sell-out and inventory performance across all customers.
Best-in-class premium retail execution and consumer experience.
Trusted retailer partnerships built on data-driven business reviews.
Visible contribution to market share growth and successful product launches.
The Ideal Profile  You are commercially curious, proactive and driven by results. You enjoy analysing business performance, identifying opportunities and taking ownership for delivering growth.
Everyone Has a Seat at the Table  You build trusted relationships through collaboration, communication and integrity. You work effectively across functions and inspire retailers to deliver outstanding consumer experiences.
Experience & Capabilities   3+ years of experience in field sales or account management within premium branded consumer goods.
Strong commercial acumen with the ability to interpret sell-in, sell-out and stock data.
Experience developing retailer partnerships and driving commercial growth.
Knowledge of and experience with the Belgian market is required.
Excellent planning, prioritisation and analytical skills.
Confident user of Excel, CRM systems…