Internship - Route to consumer (RTC)

Internship – Route to Consumer (RTC)  “it is great to see how different Sales teams work across the world and how to learn from different cultures and ways of working!”
Join our Global Route to Consumer (RTC) team and gain hands-on experience at the intersection of Global Sales, Commercial Strategy, Data & Project Management. This internship offers a unique opportunity to support global initiatives that shape how products reach consumers across markets. You will work on global webinars, strategic playbooks, and capability standards while collaborating with diverse international teams.
Main Responsibilities   Support the preparation and facilitation of Global Route to Consumer webinars
Assist the Global RTC team in developing strategic playbooks and guideline standards
Collect, cleanse, structure, and organize data and documentation from local Op Cos
Support the collection and documentation of Global RTC Capability Standards
Provide project management support (meeting setup, note-taking, minutes, follow-ups)
Projects the intern may be involved in   Preparing and coordinating global webinar sessions and workshop materials
Consolidating inputs from multiple markets into structured, usable formats
Documenting best practices and standardizing ways of working across regions
Supporting workshops and capability-building sessions for global stakeholders
Who will the intern collaborate with?
The Global Route to Consumer team
Cross‑functional global stakeholders (Marketing, Commercial, Strategy teams)
Local OpCos contributing data, insights, and best practices
Your new team and workplace  The Global Route to Consumer (RTC) team shapes the ways of working of the sales organization. How our products reach consumers across markets by defining strategies, capabilities, and standards that enable sustainable growth. The team supports local markets (OpCos) with frameworks, playbooks, and best practices that drive consistency while allowing local agility.
The team is highly collaborative and international, bringing together experts from sales, strategy, analytics, and project management. We work closely with regional teams, local OpCos, and cross‑functional global stakeholders.
Our main challenges  Our main challenges include navigating diverse market realities, aligning global standards with local needs, managing complex data from multiple sources, and accelerating capability building across regions, all in a fast‑moving, consumer‑centric environment.
What makes RTC a great place to do an internship  What makes RTC a great place to do an internship is the exposure: interns work on real global projects, interact with senior stakeholders, and gain hands‑on experience in strategy execution, data structuring, and knowledge management. It’s a unique opportunity to learn how global decisions are translated into local impact-while developing practical skills in a supportive, high‑visibility environment.
During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.
The unique you!  We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference  addition, you bring:
You’re currently enrolled in a Bachelor’s, or Master’s program
You have a passion for the commercial field / curiosity for learning sales in a global function

Experience with Excel or Power BI is a plus and have good organizational skills
Conditions of HEINEKEN   You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.
In the case of non‑EU nationality, you must be registered as an intern with a Dutch educational institution.
In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
You reside in the Netherlands for…