Founding Account Executive - API & AI Platform

Founding Account Executive - API & AI Platform

Amsterdam, North Holland, Netherlands

About Creative Fabrica

Creative Fabrica is a subscription platform serving millions of creators, designers, and crafters worldwide. We're built on the principle that everyone can be creative. We remove what stands in the way: expensive software, technical expertise, and time-consuming production.

Our Studio AI suite offers more than 26 specialized AI tools that automate technical work: generate custom images, remove backgrounds, create fonts, and produce publication-ready designs in minutes instead of hours.

Our content library contains 15+ million commercially-licensed fonts, graphics, SVGs, and templates, giving you professional-quality building blocks without the expense or time of creating assets from scratch.

Creative Fabrica has built a successful consumer product used by over a million subscribers. We are now opening our technology to businesses through an API that allows brands and technology partners to integrate our AI capabilities directly into their own products and customer experiences.

We are already seeing meaningful demand from brands and partners. Our next step is to turn that traction into a focused, repeatable B2B business.

We are looking for our first dedicated commercial hire: a hands‑on Account Executive who can win customers while helping us build the sales motion from the ground up. As our Founding Account Executive, you will own the commercial process for our API platform, from identifying and qualifying opportunities through technical evaluation, commercial negotiation and closing.

This is not a role in which you inherit a finished playbook, a large SDR team or a perfectly organised CRM. You will work directly with the founder, technical lead and product team to determine which customers we should pursue, how we should position the API, and how we turn early market interest into recurring revenue.

You will personally sell. At the same time, you will establish the foundations on which we can later build a larger sales organisation.

• Own the complete sales cycle, from prospecting and qualification through discovery, technical evaluation, negotiation and closing.
• Convert existing inbound interest, partnerships and founder relationships into paying API customers.
• Build new pipeline within a clearly defined group of brands, platforms and technology partners.
• Sell to a combination of commercial and technical stakeholders, including product, innovation, digital, data, engineering and executive teams.
• Translate technical API and AI capabilities into clear business outcomes and commercial value.
• Coordinate API evaluations and proof‑of‑concept projects with our product and engineering teams.
• Help customers create a business case and successfully navigate procurement, security and legal reviews.
• Build and maintain a structured pipeline and accurate forecast in our CRM.
• Capture recurring objections, customer requirements and competitive information.
• Help refine our ideal customer profile, positioning, packaging and pricing.
• Document the initial sales playbook, including qualification criteria, messaging, sales stages and handover procedures.
• Represent the company at selected industry events and in conversations with strategic partners.

• 5–8 years of B2B sales experience
  , including 3+ years closing SaaS, API, AI, martech, developer‑tool or other technical platform deals. Experience with our exact market is valuable, but a combination of technical sales ability, commercial judgment and early‑stage execution is more important.
• Early‑stage builder mindset with proven experience creating sales structure, processes, and playbooks from scratch.
• Full‑cycle execution capable of self‑generating pipeline while effectively converting inbound and founder‑sourced leads.
• Technical fluency and intellectual curiosity to effectively pitch complex API/AI products to both developers and business leaders.
• Proven track record of independently managing multi‑stakeholder buying cycles and consistently hitting revenue targets.
• Strategic collaboration skills to work alongside founders and product…