TikTok beauty Shopping Host; Beauty

Who we are

We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation.

From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it, making fast, bold and relevant work that actually gets shared.

From Tik Toks that breaks the for you page, to creator stories built with real community insights, all the way to Tik Tok Shop, social affiliates and live social shopping that convert in real time.

As official partners of Instagram and Snapchat and partners and social affiliates of Tik Tok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant. Whether it’s live social shopping, creator management, social-first campaigns or turning a trend into a brand moment.

We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.

As a Livestream Shopping Host (Beauty), you will be the on-air face of Tik Tok Shop sessions for one primary product category (Beauty, Electronics, Home & Living, Fashion, FMCG or Other). You will host live selling sessions where you turn viewer attention into real-time purchases, continuously improving your performance through testing, learning and iteration.

You will work as part of a commerce pod alongside the Tik Tok Shop Manager and Affiliate Manager, supported by a studio production crew that helps you bring each live session to life. While you are the face on camera, you are never working alone. Success is built collectively across strategy, affiliate activity and live execution.

Your focus will be on driving measurable commercial impact through every session, improving GMV, conversion rate and efficiency per live hour with every broadcast you do. You will directly report to the Social Commerce Lead.

• Host Tik Tok Shop live streams (2–4 hours per session, multiple times per week) with consistent energy and sales focus
• Drive real-time conversion through product demos, storytelling, urgency triggers and clear purchase paths
• Operate Tik Tok Shop live backend tools (product pins, vouchers, flash sales, carts, and promotions)
• Engage audiences in Dutch and English, managing Q&A, objections and repeat viewer interaction
• Lead the on-set studio crew to ensure smooth, high-quality live broadcasts
• Analyse performance after each stream (CCV, CVR, drop-offs, AOV, watch time) and apply learnings immediately
• Test and optimise hooks, formats and selling techniques to continuously improve results

• Fluent in Dutch and English
• Proven experience in livestream presenting, retail sales, or performance-based selling
• Strong category knowledge in at least one:
  Beauty, Electronics, Home & Living, Fashion, FMCG or Other
• Natural sales instinct with the ability to close in real time under pressure
• Confident, charismatic on-camera presence with strong stamina for multi-hour live sessions
• Data-driven mindset: comfortable interpreting performance metrics and acting on them
• High adaptability and resilience in fast-paced, live production environments

direct Tik Tok Shop or Douyin LIVE experience, existing creator audience, or familiarity with streaming tools (e.g. OBS), plus additional European languages.

Please note:

a valid EU work permit is required for this role.

• Flexible holiday policy for a proper recharge
• Commuting allowance
• A Mac Book for peak productivity
• Training opportunities to develop your skills and grow with us
• Healthy communal lunches to keep you fueled
• Fun events to connect, recharge, and bond as a team
• Unlimited mental health support via Open Up
• A pension plan where you contribute a percentage of your salary
• Gift card and birthday wishes every year
• Dutch classes for international team members

GoSpooky is an equal-opportunity employer. Our hiring decisions are based on objective measures and we will not discriminate against any aspect of your identity. We believe that a diverse team is crucial to our collective success and value an inclusive culture where everyone can make their impact and bring their true unique selves to work.