Senior Research Director, Customer Success - Automotive

Location:

Orange County, CA or surrounding areas (about 2-3x onsite at client monthly)

#LI-Remote

Job Description

NIQ is seeking a dynamic and visionary Senior Research Director of Customer Success - Automotive to help support the North America Brand Consulting team. This role requires a minimum of 5-7 years of Brand and Ad Tracking experience. The ideal candidate will be a strategic leader and change agent, capable of driving innovation and excellence within the team and across the organization.

This position offers high visibility and direct interaction with automotive manufacturers and ad agencies, providing an opportunity to influence and shape the future of brand tracking research at NIQ. A passion for team leadership, driving strong engagement within the team, training/mentoring, and embracing change is essential.

• Build and maintain strong client relationships, inspiring confidence in our clients that NIQ provides premium fact-based consultation. Proven track record of consulting at the C-Suite Level
• Balance the needs of clients with what is best for the company, including monitoring project specific budgets and timelines
• Identify clients  requirements and expectations and communicate and consult regularly with automotive clients about their projects. This includes maintaining a presence and high level of engagement during all phases of projects, from questionnaire development to presentation of results
• Demonstrate thought leadership within the practice area
• Manage client expectations and maintain confidence in all situations. Be a voice of reason, expertise and partnership to clients -- helping them make informed decisions on how to best move forward with elements of their brand tracking work
• Support team members when facing challenges with project execution and/or client servicing. Role model best practices and critical thinking strategies to help guide junior staff

• Build, write, and present MS PowerPoint decks with summaries and recommendations.
• Uses data to create insights to answer business questions
• Present research to clients and stakeholders in a compelling manner

• Provide performance coaching, training, and career development support
• Work collaboratively with the team to contribute to product development and thought leadership

• Embracechange and consistently challenges the status quota
• Be proactive in identifying and resolving issues.
• Assumepositive intent in all interactions
• Be a strong team player with a collaborative mindset
• Be inquisitive and committed to continuous learning
• Be flexible and adaptable to changing circumstances
• Be highly organized and detail oriented
• Possess ability to juggle multiple projects, with varying timelines and team members.

• 5-7 years of brand and ad tracking experience
• Automotive experience preferred
• Ability to manage client expectations and achieve  
  -win  in difficult situations
• Bachelor s degree in Business, Mathematics, or the Sciences, or equivalent experience
• Working knowledge in SPSS preferred, other data analytical software knowledge will be considered
• Minimum of 5-7 years of brand and ad tracking experience.
• Excellent presentation skills
• Demonstrated leadership and team management experience
• Passion for brand and advertising research

This role has a market-competitive salary with an anticipated base compensation of the following range: $99,800.00 - $. Actual salaries will vary depending on a candidate s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.

• Flexible working environment
• Volunteer time off
• Linked In Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including resume screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ s principles of fairness, transparency, human oversight, and inclusion.

Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ s AI Safety Policies and Guiding Principles:

NIQ is the world s leading consumer intelligence company, delivering the most complete understanding of consumer buying…