Vice President, Development Marketing

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Join our team to help create and develop the future of live entertainment and sports in Orange County!

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Mission: To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions.

Vision: We will be the social and entertainment center of Orange County – a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community.

Values: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold

Job Title: Vice President, Development Marketing

Pay Details:

The annual base salary range for this position in California is $225,000 to $285,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

The Vice President of Development Marketing sits at the intersection of real estate strategy and consumer engagement, responsible for bringing the vision of the development to life through innovative marketing that drives market hall & restaurant leases, office space tenanting, and long-term brand value.

This fast-paced position will lead all real estate-related marketing efforts, partner with leasing and development teams, and work closely with brand marketing to ensure a seamless customer journey — from discovery to signing to experience.

• Lead all B2B and B2C marketing efforts for The Weave office space, market hall leasing, restaurant leasing, and residential
• Develop and manage marketing plans for each asset class (Market Hall & restaurant spaces, office tenants, hotels, specialty retail and residential)
• Oversee property-specific websites, brochures, listings, signage, and media plans
• Partner with brokers, leasing teams, and development partners to deliver marketing that drives qualified leads and leases

• Translate master OCVIBE vision into clear positioning and tactical go-to-market plans for real estate entities
• Identify target audiences for each use case and tailor messaging accordingly
• Manage budgets, calendars, and performance dashboards across leasing campaigns

• Work hand-in-hand with brand marketing to integrate real estate messaging into district-wide campaigns
• Collaborate with digital, PR, events, and experience teams to activate the physical and digital journey for prospective tenants and residents
• Liaise with creative, media, and CRM partners to deliver multi-touch campaigns

• Define KPIs aligned with lease-up goals and marketing ROI
• Analyze lead gen, site traffic, conversion rates, and broker feedback to optimize performance
• Oversee CRM and marketing automation tools to nurture prospects and track engagement

• Bachelor’s degree in Marketing, Business Administration, Communications, Real Estate, or a related field required. In lieu of college degree, additional 4-5 years of relevant work experience will be considered
• Master’s degree (MBA or equivalent) preferred

• 15+ years of progressive experience in marketing, with at least 5 years in a leadership role overseeing real estate, mixed-use development, or B2B/B2C brand marketing
• Proven track record of developing and executing integrated marketing strategies to support leasing and development goals across office, retail, hospitality, and residential spaces
• Experience working closely with leasing teams, brokers, and development partners
• Strong background in managing marketing teams, agency partners, and cross-functional collaboration

• Deep understanding of real estate marketing principles, target audience segmentation, and go-to-market strategies across asset classes
• Strong business acumen with the ability to align marketing efforts with leasing goals and…