Sr ABM SkinnyPop

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally— is part of how we do business every day.

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Kit Kat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

Remote

The Salty Marketing Brand Teams set growth ambitions, activate consumer connections, and manage in-year performance for Hershey’s Salty business, including Skinny Pop, Dot’s, and Pirate’s Booty. In this role, you will help translate the Skinny Pop brand strategy into strong, consistent in‑market performance. You will own core business analytics, identify consumer and customer risks and opportunities, and partner across the organization to deliver annual plans, brand health priorities, and commercial execution.

This remote‑eligible U.S. role reports to the Manager, Skinny Pop Brand Team (Health/Delivery) and has no direct reports.

• Own recurring reviews of brand performance across key point‑of‑sale and panel metrics, translating findings into clear business implications.
• Drive business reviews, annual planning, and sufficiency work through fact‑based narratives, recommendations, and follow‑through actions.
• Track commercial plan execution across priority customers and channels, surfacing gaps, risks, and opportunities with cross‑functional partners.
• Lead near‑term and in‑year projects aligned with Skinny Pop business objectives.
• Communicate growth opportunities and business priorities to Sales and the broader commercial organization.
• Partner closely with Commercial Strategy, Customer Planning, Packtypes, Category Management, Supply Chain/OBD, Finance, and Consumer Insights.

Experience:

Minimum 3 years of relevant brand management, commercial, or analytics experience.

• Strong analytical skills with the ability to integrate multiple data sources and convert insights into action.
• Experience with syndicated data such as Circana or Nielsen, plus financial and P&L aptitude.
• Excellent project management and organizational skills, with the ability to lead multiple priorities in a…