Director of Sales

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Full Time Anaheim, CA, US

9 days ago Requisition

Salary Range: $ To $ Annually

Nara Hotels is a family-owned hotel investment and management company based in Southern California. Our

portfolio spans branded select-service and extended-stay hotels across the Los Angeles and Anaheim resort

markets, operating under Hyatt, Hilton, and IHG flags, with continued growth underway through acquisition. We

pair an owner-operator’s attention to detail with institutional discipline: a lean corporate structure, direct access

to decision-makers, and accountability for real results.

The Director of Sales owns the end-to-end sales lifecycle across the portfolio — from market analysis and

prospecting through negotiation, contracting, execution, and account growth. This is a centralized, portfolio-level

seat rather than a single-property role: you will set the sales strategy for each hotel, carry a personal book of

business in key segments, and build the pipeline discipline, reporting cadence, and sales culture that make

revenue performance repeatable as the portfolio grows.

• Build the annual sales plan for each property: segment mix targets, key account strategy, deployment, and action calendars, developed in partnership with revenue management.
• Maintain deep knowledge of each hotel’s comp set and demand drivers; recommend pricing, product, and service adjustments to stay competitive.

• Prospect, qualify, and convert new business across negotiated corporate (LNR), group, extended-stay, and
• Own annual RFP season end to end for all properties, from solicitation through rate loading and audit.
• Lead site tours, proposals, negotiations, and contracting; manage group business from lead through pickup, cutoff, and post-event follow-up.
• Serve as senior relationship owner for the portfolio’s key accounts; run regular production reviews and re solicitation cycles.
• Grow share from existing accounts through cross-property selling across the portfolio.
• Enforce pipeline and CRM discipline across brand sales platforms; ensure accurate traces, notes, and account records.
• Produce weekly portfolio sales reporting: pipeline status, group pace and pickup, negotiated account production, and outreach activity.
• Build sales culture at the property level; coach General Managers, AGMs, and front office teams on lead capture and conversion.
• Partner with marketing on demand generation and with revenue management on mix, pricing, and

• Develop top-line budgets with ownership; contribute to monthly forecasts and explain variances against plan.

• 5+ years of progressive hotel sales experience, including multi-property, cluster, or area responsibility.
• A record of measurable production in negotiated corporate, group, and extended-stay segments at branded select-service or extended-stay hotels.
• Working fluency in major brand sales systems (Hyatt, Hilton, IHG, and/or Marriott platforms) and strong Excel and reporting skills.
• A hunter’s bias for outbound activity, paired with the organization to manage a portfolio-wide pipeline without letting anything fall through.
• Based in Southern California with regular travel across the portfolio; valid driver’s license required.

• Self-directed — builds structure where none exists and doesn’t wait to be told what to do.
• Detail-oriented with excellent follow-up and communication.
• Low-ego and collaborative; earns trust through reliability.
• Calm and decisive in a fast-moving, high-accountability environment.