Internet Marketing Specialist

Internet Marketing Specialist

Responsible for developing rich, quality content for online sites.

Primary responsibilities:

• Develop easy-to-use, clear, concise, comprehensible content.
• Research web copy.
• Create sites that are optimized for search engines.
• Develop relationships with websites to obtain quality links.
• Improve search-engine rankings.
• Develop and maintain social media profiles on Twitter, Facebook, and Linked In.
• Send out quality messages on these channels.
• Drive traffic to websites using a variety of methods.
• Ensure content appears high on search rankings.
• Develop density of desired keyword on page
• Research popularity of sites linking to page.
• Develop pay-per-click advertising campaigns.
• Create Internet ads.
• Establish an effective presence on social media sites.
• Monitor a company's online reputation.
• Approve or delete comments on blogs or articles.
• Highlight and encourage positive comments.
• Strengthen relationships with power brokers.
• Manage and deliver email lists.
• Design and deliver emails.
• Craft email campaigns.
• Integrate other online presences including social media outlets with email campaigns.
• Follow up on responses.
• Solicit customer feedback and optimize campaigns accordingly.

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