Product Marketing Manager - Med Device

Straumann Group

Position Title: Product Marketing Manager – Med Device

Location: Andover, MA, United States

Employment Type: Full Time

Travel: 0–10%

The Product Manager will be responsible for driving topline growth and profitability for the Straumann brand in North America, including the development and execution of product marketing strategies and new product launches that align with revenue growth targets.

• Leads product strategy and defines the roadmap for Straumann in North America.
• Translates customer feedback into product development needs and communicates these to senior management and global headquarters. Develops business cases and strategic plans for product improvements that will drive market penetration and increase market share.
• Develops product launch strategies and leads the cross‑functional team to plan, implement, and track launch activities.
• Manages vendor relationships for all third‑party products and services and serves as the point of contact for internal and external stakeholders.
• Monitors key financial metrics (revenue, ASP, etc.) to ensure product profitability.
• Conducts customer interviews and surveys and analyzes competitive intelligence to identify new product and market development opportunities, as well as competitive threats.
• Develops a deep understanding of customer workflows and identifies friction points.
• Provides accurate product forecasts and monitors inventory levels to ensure supply availability, tracks sales performance, and identifies corrective actions when sales fall short of planned targets.
• Provides product training and develops sales enablement tools (playbooks, demos, etc.) to support effective selling.
• Creates product positioning and messaging for various customer segments.
• Collaborates with marketing to create compelling campaigns that highlight product value propositions.
• Also leads other strategic and operational projects and programs as per business need.
• Closely interacts and collaborates with sales, marketing, education, training, regulatory, customer service, logistics, global headquarters and other functions to implement strategies and tactics to drive revenue and profit growth.
• Serves as the point of reference providing first‑level support for queries related to the Straumann portfolio.
• Supports Marketing Leadership with the development of the annual marketing plan.
• Up to 20% travel.
• Other duties as assigned.

• Bachelor's degree.
• 3+ years of experience in product management or brand management.

• Medical devices, biosciences, or dental industry experience.
• Strong product marketing skills, business acumen, and an entrepreneurial mindset.
• Team player with strong leadership and mentoring skills.
• Strong sense of ownership and customer‑oriented mindset.
• Excellent verbal and written communication skills.
• Excellent interpersonal skills and a focus on collaboration.
• Strong ability to develop business cases and marketing plans.
• Excellent analytical, forecasting, and project management skills.
• Ability to manage multiple projects and meet deadlines in a fast‑paced, dynamic environment.
• Excellent Microsoft Office skills.

Salary: $105,000–$125,000 per year + variable 10% bonus. Final pay will vary based on geographic location and candidate experience.

• Competitive total compensation plans (including discretionary bonuses or performance share units).
• 401(k) plan with employer match.
• Health, dental, and vision insurance packages.
• Generous PTO allowance.

Straumann Group is an equal opportunity employer and will not discriminate against any employee or applicant for employment on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national origin, age, veteran status, or disability unrelated to job requirements. This policy complies with U.S. Department of Labor Executive Order 11246 and related federal statutes.