Strategic Marketing Intern - Analytics & Segmentation, Summer

## Strategic Marketing Intern - Analytics & Segmentation, Summer 2027

Apply:
Hybrid:
North Andover, MA:
Full time:
Posted 5 Days Ago:

**** We’re Watts. Together, we’re reimagining the future of water.
**** We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.
*
* What we do:

** For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.

The Watts Internship Program is your chance to bring what you’ve learned in the classroom to life! You’ll dive into real-world projects, gaining hands-on experience while learning how business really works from the inside. During the program, you’ll get to roll up your sleeves and make an impact on day-to-day operations. Plus, you'll have tons of opportunities to network with passionate professionals across manufacturing, industrial engineering, and more—sparking new ideas through cross-department collaboration.

It’s all about expanding your skills, challenging yourself, and exploring where your ambitions can take you!
** Scope of Position
** This analytical and results-oriented individual, as part of the Corporate Marketing team, will support a strategic initiative focused on improving visibility into Watts' sales performance across key end-market verticals. The intern will leverage data analysis, customer segmentation, and stakeholder collaboration to transform product-level sales data into actionable business insights and develop a sustainable framework for ongoing market segmentation and reporting.

This position reports to Marketing. This role is hybrid and is based in N Andover, MA
** Primary

Job Duties and Responsibilities
*** Consolidate and organize multiple years of product-level sales data into a clean, documented, and usable dataset.
* Partner with Marketing leadership to establish and apply end-market vertical segmentation standards and taxonomy.
* Develop product- and bill-of-material-based classification logic to identify likely end-market verticals when customer information is unavailable.
* Analyze sales, customer, and transaction data to identify trends, patterns, and business opportunities across market segments.
* Conduct outreach with agency representatives and distributors to validate customer information and improve segmentation accuracy.
* Create and maintain dashboards, reports, and visualizations that provide leadership with actionable market and sales insights.
* Document methodologies, assumptions, data sources, and classification rules to support future business use.
* Collaborate with Sales, Marketing, Finance, Operations, and external partners to gather information and align on project objectives.
* Develop recommendations to improve future customer and market segmentation data collection processes.
* Assume responsibility for other projects and duties as assigned by the Senior Manager of Strategic Marketing Research, Business Intelligence & Analytics
* Responsibility directly tied to Watts Value (Integrity, Accountability, Continuous Improvement, Transparency)
** Required Qualifications
*** Current student (senior status)
* Pursuing a bachelor’s degree in Marketing, Business Administration, Economics, Strategy, Market Research, or a related field.
* Strong analytical and problem-solving skills.
* Advanced proficiency with Microsoft Excel, including Pivot Tables,…