Marketing Manager, Fluid Solutions

## Marketing Manager, Fluid Solutions Presenta candidaturaremote type:
Hybrid locations:
North Andover, MAtime type:
Full time posted on:
Offerta pubblicata oggijob requisition :

**** We’re Watts. Together, we’re reimagining the future of water.
**** We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.
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* What we do:

** For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.

The Marketing Manager, Fluid Solutions is responsible for developing and executing integrated marketing strategies that drive business growth, strengthen customer engagement, build brand awareness, and expand market leadership across the Fluid Solutions portfolio. This role serves as a key strategic partner to Product Management, Sales, and cross-functional business teams, helping bring innovative products and solutions to market while supporting customers in solving complex water management challenges.

This individual will lead the planning and execution of marketing campaigns, product launches, customer engagement initiatives, and demand generation programs that deliver measurable business results. The Marketing Manager leverages market insights, customer data, and business objectives to develop marketing strategies that increase market penetration, accelerate revenue growth, and enhance the customer experience.
* This position does not have direct reports.
* This position reports to the Sr. Channel Marketing Manager.
* This role is hybrid, based at our Watts Water, N. Andover, MA office three days per week.

The Job:
* Collaborate with Product Management, Sales Leadership, and cross-functional stakeholders to develop annual marketing strategies, growth initiatives, and go-to-market plans that support business objectives.
* Serve as the marketing lead for assigned Fluid Solutions product categories, developing and executing strategies that strengthen market position, increase customer engagement, and support revenue growth.
* Identify target audiences and customer segments while developing compelling value propositions, positioning strategies, messaging frameworks, and customer-focused marketing objectives.
* Develop, execute, and optimize integrated marketing campaigns across digital, traditional, and field marketing channels to drive demand generation and business growth.
* Lead the planning and execution of new product launches, commercialization initiatives, and go-to-market activities to maximize market impact and adoption.
* Drive customer engagement programs and initiatives that enhance brand awareness, strengthen customer relationships, and improve the overall customer experience.
* Lead cross-functional project teams to ensure marketing initiatives are executed effectively, aligned with business priorities, and delivered on schedule.
* Manage marketing budgets and investments to maximize effectiveness, efficiency, and return on investment.
* Monitor campaign performance, market trends, customer behavior, and competitive activities to identify opportunities and provide actionable recommendations for continuous improvement.
* Analyze marketing and business performance data to develop insights, measure outcomes, and support data-driven decision-making.
* Proactively identify project risks, resource constraints, and business challenges while developing solutions that ensure successful execution of marketing initiatives.
* Plan, coordinate, and support industry trade shows, conferences, association events, customer events, and other market-facing activities.
* Partner with marketing specialists and commercial teams to support lead generation, lead nurturing, audience segmentation, marketing automation, and conversion optimization efforts.
* Develop and…