Account Manager Global Marketing Communications (US - Andover

Global Marketing Communications Manager

Life unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.

Reporting to the Account Team Lead, this role is responsible for supporting and guiding the positioning, messaging and channel strategies as well as all marketing communications assets and integrated communications plans for assigned Global Marketing franchise teams and corresponding products.

This is a hands-on global position responsible for managing all project requests through the Global Marcom process. Acts as a strategic partner to Global Marketing which includes supporting with value propositions, positioning and messaging, integrated communications strategies across target audiences (HCP, Patient, General Public, others), collateral creation, approval, channel strategies, dissemination and trade shows. Works globally, liaising with partners across Smith+Nephew to ensure understanding of key market and customer factors and aligns communications approach and asset toolbox accordingly.

Assets can include digital and print brochures, technique guides or surgical techniques, advertising, video, animations, digital assets and social media, among others. Collateral creation includes copywriting of headlines and body copy as well as storyboards. Acts as brand manager, ensuring S+N appropriate branding approach.

Align project priorities in line with business and franchise focus, needs and deadlines. Act as the liaison between the creative department, related departments and the client with regards to providing production schedules, critical milestones and general updates. Continuously interface with the Digital Asset Management to ensure projects follow the proper workflow and approval processes. Ensure accuracy and maintenance of literature inventory including online literature ordering system.

Ensure that all projects are delivered on time and on budget.

Other responsibilities include:

• Guide/lead Strategy, Positioning and Messaging planning and execution with marketing teams
• Build global reach of the produced promotional assets
• Facilitate briefings, reviews with internal staff and partners
• Keep creative and production staff apprised of project priorities and due dates
• Expedite "rush" projects while maintaining orderly flow of daily work
• Ensure full approval of all collateral
• Support distribution of collateral to relevant sources (integrated approach)
• Recommend and implement process improvements
• Keeps others informed of conflicts and delays
• Obtain deadline extensions when necessary
• Ensure timely release of all artwork with appropriate documentation to outside sources

Responsible for guiding the positioning, messaging and channel strategies for Global Marketing franchise teams and corresponding products

• Project Management
• Collateral creation including copywriting and storyboard development
• Liaise with creative team
• Continuously interfaces with the Digital Asset Management (DAM) System to ensure projects follow the proper workflow and approval processes.
• Ensures maintenance and distribution of collateral and toolboxes on a global level with an integrated approach
• Ensures global approach by interacting with the regions and countries
• Global trade shows

What will you need to be successful?

Education

• Bachelor’s degree in business, marketing, communication, PR, or closely related field

Experience

• 5+ years in marketing communications, communications, PR, marketing or closely related field
• Experience in a global organization or global exposure/experience preferred
• Medical device marcom and agency background a plus
• Digital communications experience a plus
• Solid understanding of integrated marketing communications as a subject field including theoretical concepts
• Omnichannel marketing with a focus on digital
• Advanced project management skills
• Stakeholder and agency management
• Copywriting and creative understanding
• Ability to work in a dynamic matrix organization
• High interpersonal skills, goal oriented, hands-on, flexible, creative
• Proficient presentation skills
• Strong Microsoft Office skills

You. Unlimited.

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