Strategic Marketing Intern - Benchmarking, Summer

## Strategic Marketing Intern - Benchmarking, Summer 2027

Apply:
Hybrid:
North Andover, MA:
Full time:
Posted 5 Days Ago:

**** We’re Watts. Together, we’re reimagining the future of water.
**** We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.
*
* What we do:

** For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.

The Watts Internship Program is your chance to bring what you’ve learned in the classroom to life! You’ll dive into real-world projects, gaining hands-on experience while learning how business really works from the inside. During the program, you’ll get to roll up your sleeves and make an impact on day-to-day operations. Plus, you'll have tons of opportunities to network with passionate professionals across manufacturing, industrial engineering, and more—sparking new ideas through cross-department collaboration.

It’s all about expanding your skills, challenging yourself, and exploring where your ambitions can take you!
** Scope of Position
** This curious and strategic individual, as part of the Corporate Marketing team, will support the development of a competitive intelligence and market benchmarking framework for Watts. The intern will conduct market research, analyze competitive positioning, identify industry trends, and help establish sustainable processes that inform strategic business and marketing decisions.

This position reports to Marketing. This role is hybrid and is based in N Andover, MA##
** Primary

Job Duties and Responsibilities
*** Partner with Product Management and Marketing teams to organize products into meaningful product families and define competitive benchmarking frameworks.
* Develop competitive matrices that identify competitors, market positioning, and strategic relevance across key end-market verticals.
* Research and develop competitor profiles, including product portfolios, pricing strategies, distribution channels, and market positioning.
* Benchmark Watts products against competitor offerings based on specifications, pricing, features, and messaging.
* Conduct market research to identify industry trends, growth opportunities, customer needs, technology developments, and regulatory changes.
* Gather information from industry publications, market reports, competitor websites, trade sources, agency representatives, and internal stakeholders.
* Analyze findings and prepare executive-ready reports, presentations, and strategic recommendations.
* Assist in developing a repeatable competitive monitoring process, including reporting templates, tracking mechanisms, information sources, and update schedules.
* Collaborate with Product Management, Sales, Marketing, Engineering, and agency partners to validate findings and support strategic initiatives.
* Present research findings and recommendations to business stakeholders and leadership teams.
* Assume responsibility for other projects and duties as assigned by the Senior Manager of Strategic Marketing Research, Business Intelligence & Analytics or Company management.
* Responsibility directly tied to Watts Value (Integrity, Accountability, Continuous Improvement, Transparency)##
** Required Qualifications
*** Current student (senior status) Pursuing a bachelor’s degree in marketing, Business Administration, Economics, Strategy,…