Vice President, Retail & Channel

Position: Vice President, Retail & Channel Growth
* Define and lead the end-to-end retail channel strategy, including the role of big-box, dealers, and owned retail
* Build the playbook for retail success: assortment architecture, pricing frameworks, merchandising standards, and promotional strategy
* Establish retail operating rhythms – joint business planning cadence, forecasting, inventory planning, promotional calendars
* Design the organizational structure, capabilities, and KPIs required to scale the retail channel## Qualifications
* Established relationships with big-box buyers and strong understanding of how to win in chain environments
* Proven track record of building and scaling retail channels, not just managing them
* Deep experience with national sporting goods, outdoor, weapons, or adjacent retail categories
* Demonstrated success in:  + Launching and scaling dealer/distributor accounts  + Driving sell-through, not just sell-in  + Building repeatable retail programs and playbooks
* Strong relationships with key buyers (preferred, but capability to build is required)
* Experience leading teams and building organizations from early stage to scaled
* Fluency in retail KPIs (velocity, turns, margin, productivity)
* Willingness to travel

* Location:

greater Boston or Las Vegas
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