Analytics & Insights Specialist - Ads Campaign Operations - Gamma

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Data Specialist is the subject‑matter expert for everything data related to email marketing campaigns managed by the Ads Campaign Operations (ACO) team. This role involves understanding available signals, building and maintaining pipelines for campaign targeting, monitoring campaign health, troubleshooting issues, and confidently communicating data insights to internal and external stakeholders.

Base salary range: $81,000 - $98,000 + bonus + benefits. The compensation listed reflects base salary only; additional benefits are described below.

• Collaborate with stakeholders to manage audience signals, build target audiences, and leverage them throughout the campaign execution process.
• Create, manage, and validate campaign audiences using SQL scripting.
• Collaborate with analytics teams on experiment setup, providing insights into campaign signals, explaining system behavior, and confirming feasibility of implementation.
• Maintain and operate data pipelines, ensuring smooth operation, resolving issues, and implementing improvements for efficiency and effectiveness.
• Communicate campaign performance results to teams and stakeholders.
• Create reporting dashboards and ad‑hoc reports for marketers.
• Build key relationships with stakeholders and communicate technical information clearly to non‑technical audiences.
• Serve as the subject‑matter expert for data availability for marketing campaigns.

• 5+ years of experience with SQL, including data pipeline building and maintenance, and crafting complex SQL statements for precise audience targeting.
• Experience leveraging code libraries for streamlined code readability and enhanced efficiency.
• Experience working with data visualization tools such as Tableau, Looker, and Google’s internal PLX/Data Studio.
• 2‑3 years of experience in data pipelines and analytics specifically for email marketing.
• Proven experience in a marketing environment within the IT industry.
• Experience with integrated development environments like XCode, VSC, or Eclipse (Google internal: Cider) and version control systems like Git Hub (Google internal: google3).

• Additional languages beyond SQL (e.g., Python) are a plus.
• Excellent collaboration, communication, and stakeholder‑management skills.
• Ability to clearly communicate data‑driven observations and recommendations.
• Proven expertise in email marketing best practices, including dynamic content, testing methodologies, deliverability, and automation.
• Experience using GenAI to inform data targeting and personalization in email marketing.
• Experience designing, executing, and evaluating A/B tests for email marketing.

• Competitive wages and comprehensive health care, including medical, dental, and vision coverage.
• Gender‑neutral baby bonding leave, 24‑26 week birth‑parent maternity leave, and generous life, accident, and disability insurance minimums.
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences.

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