Director Marketing - Health, Fitness Supplements

Are you ready to lead and revolutionize marketing strategies in the health, fitness, and supplements industry?

Our client, a leading organization in this dynamic sector, is on the hunt for a seasoned marketing leader to drive growth and brand authority. This pivotal role requires an expert in digital marketing strategies, with a focus on revenue generation, audience expansion, and building influential partnerships.

• Strategic Marketing Leadership
  :
  Spearhead comprehensive marketing strategies to enhance revenue, customer acquisition, and brand visibility. Manage the entire marketing funnel from awareness to retention, aligning with product launches and business goals.
• Social Media & Content Strategy
  :
  Oversee content planning and execution across key platforms like Instagram, Tik Tok, You Tube, and email. Stay ahead of platform trends and ensure content drives conversions, not just engagement.
• Influencer & Partnership Development
  :
  Cultivate and manage high-value influencer partnerships, establishing long‑term, beneficial relationships with creators and brand partners to drive ROI.
• Revenue & Conversion Optimization
  :
  Enhance conversion rates from social traffic to checkout, collaborating with various teams to optimize customer journeys and lifetime value.
• Campaign Planning & Execution
  :
  Lead integrated marketing campaigns across multiple channels, ensuring clear, compliant messaging aligned with the brand voice.
• Analytics & Performance Tracking
  :
  Monitor KPIs such as revenue attribution, conversion rates, and retention. Use data-driven insights to refine strategies and report results to leadership.
• Team & Cross-Functional Leadership
  :
  Work closely with product, sales, creative, and operations teams, mentoring marketing team members to bring structure and accountability to the department.

• 10 years in marketing with a focus on social media and health, fitness, and supplement brands.
• Deep knowledge of supplements, formulations, compliance, and consumer behavior.
• Proven success in scaling brands through organic social and influencer marketing.
• Strong negotiation skills and a data-driven mindset with creative execution abilities.
• Passion for health, fitness, and performance optimization.

• Business-owner mindset with a focus on conversion and ROI.
• Comfortable in a fast-paced, high-growth environment.
• Expertise in both branding and direct response marketing.
• Ability to balance creativity with structure and systems.

This role is crucial for shaping the brand's voice and driving its revenue growth. The right candidate will not only manage marketing efforts but will also build a scalable growth engine.

We're proud to be an Equal Opportunity Employer and are committed to fostering an inclusive, people-first recruiting experience.

#26-00084