Digital Media and Communications Coordinator - Iowa Soybean

Digital Media and Communications Coordinator

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This position supports digital communications and marketing efforts for both the Iowa Soybean Association (ISA) and the Iowa Food and Family Project (IFFP). The role provides a unique opportunity to engage with both consumers and farmers through websites, email marketing, social media and events.

• Adding to website content along with maintaining best SEO and AEO practices.
• Monitoring digital metrics from Google Analytics, social media platforms, etc. to make meaningful changes to how we reach audiences.
• Utilize lead/conversion tracking.
• Upload and format articles, blogs and magazines to the website.
• Work in close coordination with ISA Digital Media Manager in the planning, scheduling and creation of social media and digital marketing assets to promote events and drive stakeholder participation.
• Assist the ISA Consumers Insights & Engagement Manager with the creation and scheduling of Iowa Food & Family Project social and digital media content.
• Ensure key metrics and objectives are determined, tracked and reported for events and key partnerships.
• Coordinate with Producer Services team to ensure field activities are scheduled and promoted and that registration is completed in a timely and accurate manner.
• Participate in the planning and execution of ISA’s editorial schedule, including participation in weekly editorial and I&E team meetings.

• Proficient at Microsoft Office (Excel, Word, PowerPoint).
• Proficient at Adobe Creative Cloud (Photoshop, Lightroom, Illustrator, Premiere).
• Experience managing social media while working within a budget.
• Knowledge of SEO and AEO.
• Familiarity with website-related tools such as Google Analytics 4, Google Tag Manager, Google Search Console and Google Ads.
• Experience working with CRMs such as Hub Spot or content management tools such as Loomly.

This position is based in Ankeny, Iowa.

• This position has no supervisory responsibility

• Bachelor’s degree in marketing, communications, public relations or related field.
• Familiarity with agriculture is a plus.

• Medical, Dental and Vision insurance
• FSA and HSA available
• Cellphone and Wellness reimbursement
• Fitness center and Golf simulator
• 401(k) with generous company match
• Dress for your Day Dress Code

Accessibility:
If you need an accommodation as part of the employment process please contact Human Resources.

Equal Opportunity Employer, including disabled and veterans.