Assistant Studio Manager

Perks of the Job

• Free BODYBAR Pilates drop in classes
• Competitive pay + performance-based bonuses
• Opportunities for growth within a fast-growing brand
• Discounts on BODYBAR apparel
• Flexible scheduling to support work/life balance

BODYBAR Pilates is a fast-growing boutique fitness franchise delivering dynamic Pilates workouts through our signature BODYBAR method—now in studios across the U.S. We’re on a mission to set the industry standard in how Pilates is taught and experienced, with a focus on strength, form, and most of all—
CHEER
. From the studio floor to the front desk, our team leads with positivity, passion, and purpose.

The Assistant Studio Manager is responsible for driving studio growth through new member acquisition, lead conversion, community outreach, and sales team leadership. This role owns the front-end revenue engine of the studio and ensures consistent execution of sales systems, follow-up, and local brand presence.

This is a results-driven leadership role focused on filling classes, growing memberships, and building strong relationships in the community.

• Own monthly and quarterly new member sales goals
• Convert leads through calls, texts, emails, and in-studio conversations
• Monitor and improve lead response time, booking rate, and close rate
• Actively sell memberships, packages, promotions, and events
• Track daily and weekly sales KPIs and report performance to ownership
• Identify missed opportunities and implement corrective actions quickly

• Train, coach, and develop Sales Associates to confidently sell memberships
• Set clear daily sales expectations and monitor execution
• Role-play sales conversations and objection handling regularly
• Review sales activity, follow-ups, and performance metrics
• Hold the sales team accountable to studio standards and conversion goals
• Build a positive, motivated, and goal-oriented sales culture
• Ensure studio cleanliness and presentation at all times

• Plan and execute consistent community outreach initiatives
• Build relationships with local businesses, schools, apartment complexes, and events
• Coordinate pop-ups, partnerships, and referral opportunities
• Represent the studio at local events and networking opportunities
• Drive awareness and lead generation outside the studio walls
• Support social media and local promotions through in-person activation

• Ensure first-class experience converts to membership
• Personally connect with prospects, new members, and VIP clients
• Support retention initiatives through relationship-building and follow-up
• Gather feedback from prospects and members to improve the sales journey
• Partner with the Studio Manager on retention strategies and member engagement

• Ensure all leads are properly logged, contacted, and followed up with
• Maintain accurate notes and pipeline tracking in CRM systems
• Execute promotions, challenges, and sales campaigns with consistency
• Follow established sales processes and continuously refine them
• Maintain studio professionalism and brand standards at all times

• New memberships sold
• Lead-to-booked-class conversion rate
• First-class-to-member conversion rate
• Follow-up completion rate
• Community outreach leads generated
• Sales team performance and consistency

• Proven experience in sales, fitness sales, or service-based sales leadership
• Strong communication, follow-up, and closing skills
• Comfortable with accountability, metrics, and performance tracking
• Confident leader who can coach, motivate, and correct in real time
• Self-starter with high energy and growth mindset
• Passion for fitness, community, and relationship-based selling

• Classes are full and memberships are growing month over month
• Leads are contacted quickly and consistently
• Sales team knows exactly what to do every shift
• Studio has a strong presence in the local community
• Revenue goals are met or exceeded
• Ownership can trust that sales and growth are being actively managed