Product Marketing Manager

About Dealerware

Dealerware transforms the automotive retailers of today into the mobility network of tomorrow. Launched in 2016, Dealerware manages tens of thousands of vehicles at dealerships in North America across every major manufacturer brand. Dealerware is committed to being a people-first culture and a great place to work for all, with flexible scheduling, unlimited PTO, extensive benefits, a core value of Diversity, Equity & Inclusion, and a leadership and management team that defaults to being supportive and accessible.

In 2026, Dealerware was recognized by Built In as one of their Best Startups to Work for in Austin for the fifth consecutive year.

Dealerware is hiring a Product Marketing Manager with automotive industry experience to own the go-to-market strategy, product positioning and packaging, and sales enablement across our growing product portfolio.

In this role, you will partner closely with Product, Sales, and Marketing to launch new products and features, define how our solutions are positioned and sold, and equip sales and business development teams to win in complex dealership, dealer group, and OEM environments. You will turn deep automotive market understanding into clear messaging, scalable packaging, and high-impact enablement that drives adoption and revenue.

This role is ideal for a seasoned B2B SaaS product marketer with 10+ years of automotive industry experience who has led launches end-to-end, understands the operational realities of automotive retail and mobility programs, and thrives in a fast-paced, cross‑functional environment.

We are hiring for a hybrid role in either Ann Arbor, Michigan, or Austin, Texas.

• Own end-to-end go-to-market strategy and execution for new products, features, and enhancements, from early roadmap alignment through post‑launch optimization.
• Develop clear, differentiated product positioning, value propositions, and messaging tailored to multiple buyer and stakeholder levels.
• Lead product packaging strategy, including feature bundling and solution framing, in partnership with Product, Sales, and Pricing.
• Produce high-impact customer-facing deliverables, including:
  Hero customer case studies and success stories, clear product ROI narratives and proof points, launch collateral, sales decks, and demo narratives.
• Own sales enablement by developing and maintaining:
  Pitch decks and product overviews. battle cards and competitive positioning, objection-handling frameworks, demo guidance, and sales playbooks.
• Partner with Sales leadership to deliver sales training that ensures readiness, consistency, and confidence across the field.
• Conduct ongoing market, customer, and competitive analysis within the automotive and mobility software landscape.
• Act as the connective tissue between Product, Sales, and Marketing to synchronize product roadmap milestones with launch timelines, messaging, and collateral.
• Measure launch success and continuously optimize based on adoption, feedback, and performance.

• 10+ years of overall experience in the automotive industry, with a deep understanding of dealership operations, dealer groups, mobility programs, and OEM ecosystems.
• 5+ years of direct B2B SaaS product marketing experience, ideally within dealership software, mobility, fleet, rental, service operations, or OEM-facing platforms.
• Proven experience leading go-to-market strategy, product launches, and sales enablement in complex sales environments.
• Strong background in product positioning, messaging, and packaging for software solutions.
• Demonstrated ability to translate complex product capabilities into clear, compelling ROI-driven narratives.
• Excellent written and verbal communication skills, with comfort presenting to sales teams and executives.
• Highly collaborative, organized, and comfortable operating in fast-moving, evolving environments.

• Net Revenue Retention, driving increased revenue from the existing customer install base through adoption, expansion, and upsell of new products.
• Net New Revenue from New Products, enabling revenue…