Social Media Specialist

Who We Are

The Division of Public Safety and Security (DPSS) provides an integrated approach to safety and security across the University of Michigan. DPSS includes police, security, emergency management, and other public safety functions serving the Ann Arbor, Dearborn, and Flint campuses, with Michigan Medicine included in the division portfolio. Our work supports a safe, secure, and respectful environment for students, faculty, staff, patients, visitors, and community members.

DPSS is seeking a Social Media Specialist with working knowledge of Artificial Intelligence (AI) to manage day-to-day social media content and create digital storytelling that helps the UM community understand safety information, DPSS services, preparedness resources, events, and programs. The work starts with DPSS operations, programs, incidents, services, and subject-matter priorities. This position turns those priorities and approved information into clear, accessible, and engaging social media and multimedia content.

It supports units such as Community Engagement and Emergency Management, as well as police and security operations, Clery/compliance, recruitment, and other DPSS departments, in meeting their social media and digital communication needs.

Reporting to the Director of Strategic Communications, you serve as a primary digital content producer for DPSS social channels, and you help ensure public-facing content answers a practical question: what does the community need to know or do to be safe?

• Manage the DPSS social media editorial calendar and day-to-day publishing across division social channels, with content driven by DPSS priorities, unit work, safety campaigns, events, and approved communications needs.
• Create and edit platform-specific content, including captions, graphics, photography, short-form video, reels, stories, campaign posts, alerts, and event coverage.
• Support Community Engagement, Emergency Management, and other DPSS units by translating their programs, services, preparedness information, outreach priorities, and approved messages into effective social media and multimedia content
• Plan and produce digital campaign content on topics including emergency preparedness, crime prevention, personal safety, compliance awareness, recruitment, event safety, and the visibility of DPSS services
• Support incident and high-visibility communications when assigned by adapting verified, approved information for social channels without changing operational meaning or protective-action guidance.
• Monitor comments, messages, mentions, and community questions; respond within established guidance and ...
• Use analytics to evaluate reach, engagement, and campaign performance and provide recommendations that improve content and channel effectiveness.
• Coordinate with DPSS subject-matter experts, UM communications partners, designers, photographers, videographers, vendors, freelancers, and interns to complete assigned projects and expand the reach of safety information.
• Maintain organized digital assets, templates, and production materials; supervise interns supporting social media and multimedia work when assigned.
• Perform other related duties as assigned.

• Bachelor's degree in communications, digital media, journalism, public relations, marketing, graphic design, information, film/video production, or a related field, or an equivalent combination of education and experience. At least three years of professional experience in organizational social media, multimedia production, digital communications, marketing, journalism, or closely related communications work.
• Demonstrated professional experience managing organizational social media content, including planning, creating or editing, scheduling, publishing, and monitoring content across multiple platforms.
• Demonstrated professional experience producing digital multimedia content such as photography, short-form video, graphics, reels, stories, event coverage, or campaign assets.
• Hands-on proficiency with digital content production tools such as Adobe Creative Cloud, Canva, Final Cut, After Effects, or comparable platforms.
• Experie…