Gaming Marketing and Events Manager

Discover What’s Possible At BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre‑tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

Must be located in NJ or Detroit, MI.

The Gaming Marketing & Events Manager is a critical, highly visible role that serves as a linchpin between BetMGM’s digital gaming organization and MGM Resorts International’s land‑based casino portfolio. The role is responsible for ensuring seamless alignment between online and retail gaming experiences by positioning and promoting BetMGM (MI) /Borgata Online (NJ) brands effectively across MGM properties with a focus on MGM Grand Detroit & Borgata Hotel, Casino & Spa.

Acting as one of the primary points of contact for MGM, the Gaming Marketing & Events Manager will work alongside the Sr. Manager in strategy, execution, and optimization of integrated marketing initiatives which inspire existing land-based players to choose BetMGM (MI) /Borgata Online (NJ) as their preferred online gaming destination. This individual will play a key role in strengthening brand awareness, customer conversion, and long‑term loyalty across our physical and digital channels.

In addition, the Gaming Marketing & Events Manager will lead and oversee gaming event/activation execution.

• Manage relationships between the BetMGM (MI)/Borgata Online (NJ) gaming teams and our land-based estate of MGM properties, with the principal goal of ensuring our BetMGM (MI)/Borgata Online (NJ) gaming labels are well advertised and presented within the properties.
• Partner with MGM Property Special Events and Marketing teams to support balanced brand placements, on-property activations, and promotional visibility aligned with internal campaign calendars.
• Serve as a day‑to‑day liaison between property teams (event operations and digital/physical signage) for BetMGM (MI) /Borgata Online (NJ) to coordinate logistics, staffing, promotional materials, and compliance requirements.
• Oversee and provide day‑to‑day direction to the BetMGM (MI) /Borgata Online (NJ) gaming events/marketing team, guiding planning timelines, task prioritization, vendor coordination, and on‑site execution to ensure successful delivery of all casino‑related events and on‑site activations.
• Leverage the MGM Property Special Events calendar to see where omni‑channel opportunities are possible to stand up.
• Plan, coordinate, and execute gaming‑related property events, including tournaments, promotional activations, VIP experiences, and brand showcases. Ensure events are delivered on time, on budget, and aligned with brand standards.
• Maintain and manage a property‑level gaming event calendar, ensuring alignment with marketing campaigns, seasonal initiatives, and corporate objectives.
• Support on‑site event execution as needed, including betting hero support, vendor coordination, event setup, compliance, signage placement and troubleshooting.
• Partner with the Business Intelligence team to analyze campaign and event performance, tracking KPIs such as attendance, new player acquisition, engagement, and ROI. Provide recommendations for improvement based on findings.
• Collaborate with the CRM and Loyalty teams to support targeted communications for property‑based campaigns and event promotions, ensuring messaging is timely and performance‑driven.
• Conduct competitive research on omnichannel gaming and property‑based event strategies to identify trends, promotional mechanics, and opportunities for differentiation.

• Must be able to stand or sit and operate computers and other technological devices for extended periods of time.
• Ability to…