VP Decision Science Consumer Insights

Overview

Lead the vision and execution of consumer insights, personalization strategies, advanced analytics, and GenAI-driven innovation to enable data-informed decisions across marketing, product, and customer experience. This role is pivotal in shaping Domino’s next era of customer-centric growth.

Consumer Research & Market Intelligence

• Design and oversee consumer research programs (qualitative and quantitative) to uncover behaviors, motivations, and unmet needs.
• Translate complex data into actionable insights that inform brand strategy, product innovation, and media planning.
• Champion the voice of the consumer in all strategic decisions.

Personalization & Customer Modeling

• Drive personalization initiatives leveraging AI-enabled models (e.g., lifetime value, churn prediction, next best action).
• Partner with Integrated Customer Marketing (ICM) to embed personalization across owned media, e-commerce, and loyalty programs.
• Ensure KPIs and measurement frameworks are in place to track personalization impact.

Analytics & Decision Science

• Lead advanced analytics teams to integrate 0P, 1P, and 3P data for predictive modeling and performance optimization.
• Foster a culture of data fluency and insight-driven leadership across the organization.

Generative AI Strategy

• Identify and scale consumer-centric GenAI use cases (e.g., synthetic market research, AI-powered creative optimization, conversational analytics).
• Collaborate with tech and marketing teams to deploy GenAI tools for efficiency and innovation.
• Ensure ethical and responsible AI practices aligned with brand values.

Leadership & Collaboration

• Build and mentor a high-performing team of researchers, data scientists, and AI specialists.
• Facilitate cross-functional collaboration with Marketing, Technology, Operations, and Finance.
• Represent Insights in executive forums and influence enterprise strategy.

• Master’s degree in Data Science, or related field;
  PhD preferred.
• 12+ years in consumer insights, analytics, or decision science leadership roles.
• Proven experience in personalization strategy and AI/GenAI applications.
• Strong command of research methodologies and advanced analytics tools.
• Exceptional communication and storytelling skills to influence senior stakeholders.

• Location:
  
  30 Frank Lloyd Wright Dr. Ann Arbor, MI 48357
• Hybrid Schedule - Mon-Thurs onsite with Fridays being flexible
• All your information will be kept confidential according to EEO guidelines.